Category: Features

Emeka Opara’s 8 tips on how to avert PR crisis

Since the advent of digital in the 21st century, it has become more difficult to...

TSTV: Diary of a brand’s poor roll-out

When the news first hit the airwaves that TSTV Africa, a wholly-owned Nigerian pay...

1st Nigerian Beer Festival: A mix of revving brands, lifestyle and culture

To achieve top of the mind awareness for their brands, leading beverages companies...

KPMG Scandals: The Demarketing of a Mega Brand

In business, companies cannot afford to slip-up several times. With the latest scandal...

Oando Foundation Changes the Face of Primary Education in Nigeria

Education plays a vital role in the development of a society and is a catalyst for...

A New Dawn for Internet Connection in Nigeria

Why do I have to sit through this movie on TV when I could have watched the same...

The Professional “YES” Men

Growing up, advertising had always been the love of my life - the dress sense, spring...

Google prioritizes Nigeria in pan-African expansion plans

The cliché, Africa rising, is gaining stronger momentum beyond the mere rhetoric...

Friesland Campina brands have stayed top of the pack, says Tarang Gupta, Marketing Director

In times of trouble and great challenges, especially with the Nigerian economy in...

Google Street View: Extending Possibilities in Out of Home Media Planning

By Dan Oshodin Last week Google announced that it has improved location search experience...