Features

Why Nigeria’s creative agencies fizzle out with their founders

The risks faced by creative agencies that tie founders’ and owners’ life and...

Social media is still influential for conversational marketing

Godfrey Parkin from Britefire talks about the fragmentation of social media into...

9mobile celebrates @ 11, mobilises for fund injection

Leading Telephony Company, 9mobile today celebrated its existence as a major player...

How businesses can create lasting impressions and retain customers

Customer engagement has become a top priority for many companies, but no two customers...

Two steps to create standout digital signage content

So you've installed a digital signage network across your business and you're putting...

Marketers focus more on transactional relationships than emotional loyalty, says study

A new CMO Council study released shows that organisations focus more on money - not...

How physical retail is reinventing itself

John Ryan, a London-based journalist and analyst focused on retail design and strategy,...

Brands should scrutinise and own their brand safety controls

Brand safety across Asia Pacific saw a 55% increase in incident rates this year,...

Why digital OOH delivers effectively over classic OOH

Finding evidence and return on investment solutions remains a crucial part of understanding...

Social media is augmenting rather than killing advertising

Is social media killing advertising? You've probably heard this question 1,000 times...