Category: Features

What’s in store for 2018? Marketers share their predictions

Brand purpose will grow up, eSports will become a big sponsorship opportunity and...

New Chivita 100% Limited Edition Packs Bring Football Stars to Breakfast

It is no secret that football enjoys a huge and passionate followership in Nigeria...

CASERS Group focuses on a future with bigger promises

After 30 years of outstanding creativity and conquests, CASERS Group looks forward...

8 key things that shape 2017 LAIF Awards

By Daniel Eteghe The impact of the 2017 Lagos Advertising Ideas Festival, LAIF...

Trends for 2018: Marketers will be more accountable in an uncertain economy

Marketers must be able to demonstrate the value and return of any investment to the...

Embattled Outdoor players disagree on JCDecaux

By Josph Ekeng The recent move by Moving Media, a Nigerian outdoor company to...

6 Marketing Lessons from International Drink Festival

By Azeez Disu According to Euro monitor International reports, Nigerians consumed...

6 Ways SMEs can use Digital and Traditional Media for Brand Building – Malize

The importance of Small and Medium-sized Enterprises (SMEs) cannot be overemphasized...

How to break down the barriers between marketing and procurement

Trust, understanding and a shared vision is helping marketing and procurement drive...

Innovate when business is good, not when change is critical

The French beauty giant’s new marketing boss takes aim at agencies that claim it...