Features

Why do agencies find it so difficult to tell their own stories?

Over the past two decades, I have seen more than a thousand agency credentials presentations,...

Why men’s advertising is in crisis

We’re all part of the problem, every one of us. Hand on heart, who among us in...

Why marketers need to understand their customers as citizens

It may sound crazy, but a single tweet brought the NBA into a raging protest movement...

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but...

Why client-agency relationships matter

The other day, I was attending the briefing of a highly sought-after account. It's...

Traditional vs digital PR: the evolving role

Traditional PR v digital PR? That's the question on many marketers’ lips. Public...

Being a marketer in a post-analytics world

The demand for custom content and instant response in digital marketing is booming....

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation – everyday...

Why marketers should use AI to support and not to replace human creativity

For many people, AI has sinister connotations. For them it conjures up a future where...

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little sense...