Features

Re-energising your brand: Lessons from Kodak

Building a brand is an ongoing process that requires consistent monitoring and flexibility...

Experiential marketing: The next stage for storytelling

Intermarketing’s Simon Long spins a yarn about why brands that are living their...

Businesses need to overcome legacy thinking to innovate

When offering sage career or life advice to angst-filled youngsters pondering their...

Glo brings back gossipy Amebo in new TVC to amplify voice plan

It was a character she internalised with aplomb. Ibidun Allison played her role as...

CMOs shift focus away from customer experience

Anew survey finds that CMOs are shifting customer experience down the priority list...

The rise of software developers in Nigeria

Technology is playing a vital role in the transitioning of Nigeria from the sidelines...

Developing your brand voice on social media: 5 mistakes to avoid

We're entering the age of technological revolutions and massive diffusion of technologies...

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...

Is Nigeria’s Public Relations in dilemma?

Achieving strong brand equity can take years of work and maintenance. And strong...

Compliance level to advertising code is rising — APCON boss

Mrs. Ijedi Iyoha is the Acting Registrar/CEO of the Advertising Practitioners Council...