Business

Beyond  price tag: How procurement is reshaping  advertising business

For decades, procurement occupied a largely functional corner of the advertising...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising market,...

Publicis Groupe taps Jayde  Hill to drive people strategy

Publicis Groupe,  New Zealand,  has elevated Jayde Hill to General Manager, People...

Nigeria puts TV ratings on a digital track with new audience system  as AMS targets 60,000 households

Nigeria’s television industry is entering a new phase of audience measurement as...

Nigeria’s telecom base hits 192.23m as broadband, data demand accelerate

Nigeria’s telecommunications market continued its upward trajectory in June 2026,...

Nigerian churches offer brands a blueprint for community driven marketing – Uzo

Nigerian churches may be offering brands an unconventional blueprint for building...

IKEA Parent, Ingka Group, opens global media account to agency pitch

Ingka Group, the parent company of IKEA’s largest retail operations, has commenced...

Falade pledges stronger domestic impact as NLNG advances Train 7

The Managing Director and Chief Executive Officer of Nigeria LNG Limited, Leye Falade,...

Lineup and alfa Stylo form strategic partnership to enhance direct advertising design capabilities

Lineup, a leading global provider of media sales technology, today announced a strategic...

Glo unveils campaign line, “Never Settle For Less”, new products in Lagos

Total telecommunications solutions company, Globacom, on Wednesday unveiled a transformative...