Business

Nigerian churches offer brands a blueprint for community driven marketing – Uzo

Nigerian churches may be offering brands an unconventional blueprint for building...

IKEA Parent, Ingka Group, opens global media account to agency pitch

Ingka Group, the parent company of IKEA’s largest retail operations, has commenced...

Falade pledges stronger domestic impact as NLNG advances Train 7

The Managing Director and Chief Executive Officer of Nigeria LNG Limited, Leye Falade,...

Lineup and alfa Stylo form strategic partnership to enhance direct advertising design capabilities

Lineup, a leading global provider of media sales technology, today announced a strategic...

Glo unveils campaign line, “Never Settle For Less”, new products in Lagos

Total telecommunications solutions company, Globacom, on Wednesday unveiled a transformative...

WPP gains 26% as turnaround plan shows E signs of recovery

WPP has recorded a sharp 26% rise in its London-listed shares after the global advertising...

Nigeria’s events economy set for US$27.5 billion (₦37.54 trillion) boom

Nigeria's events industry is steadily emerging as one of the country's fastest expanding...

Salami, Berger, urge brands to rewrite growth playbook as affordability, value become new competitive currency

Nigeria's improving economic outlook will not automatically translate into stronger...

O’Tega Ogra takes the helm at ADVAN as President, signals new era for Nigeria’s ad industry

The Advertisers Association of Nigeria (ADVAN) has entrusted one of the country's...

H1 2026: Unilever Nigeria sustains revenue and profit growth, delivers ₦119.9bn revenue & declares interim dividend

Unilever Nigeria Plc has released its unaudited financial statement for the six months...