News

inDrive reaffirms commitment to drivers’ welfare, low commission in Nigeria

inDrive, a global mobility and delivery services platform, has noted with concern...

MARKETING EDGE honours Chinonyerem Opara as Outstanding Marketing Personality of the Year

Chinonyerem Opara, Head of Category, Home Care, at PZ Cussons Nigeria Plc, has been...

MARKETING EDGE names Terra Cube Seasoning Cube Brand of the Year, celebrates its flavour-driven connection with Nigerian homes

No doubt, some brands enter the kitchen; others find their way into the memories,...

MARKETING EDGE ONTV hosts Ayodeji Tobun today

Behind every compelling brand story lies a deliberate process of shaping perception,...

FMNWN walk for breast cancer awareness

On the 12th October 2026, the FMN Women Network (FMNWN), the Amazing Amazons, brought...

Getty Images files for bankruptcy protection as AI competition and failed Shutterstock merger force restructuring

One of the world’s most recognisable names in visual media is seeking court protection...

The Culture of Care: When a Campaign Means More Than Marketing

By Olusesan Ogunyooye, Head of Marketing, AXA MansardInsurance Plc Jack Trout, in...

Lagos Life turns virtual Lagos into a new frontier for brand marketing

As brands search for new ways to capture consumer attention, Lagos Life, a Nigerian-built...

Healthcare advertising heads towards $69bn as Pharma growth fuels digital marketing shift

Global healthcare advertising is projected to approach $69 billion by 2033. Importantly,...

ARCON commends Betpikr launch, urges responsible  advertising as brand unveils TV commercial, Radio ad

The Advertising Regulatory Council of Nigeria (ARCON) has commended the launch of...