News

NYF Advertising Awards announces 2026 winners: Best of show awarded to Saint Elmo’s Germany and Charles & Charlotte for “Sheep Happens”

Led by Andrea Diquez, Global CEO of Gut, the Executive Jury brought together accomplished...

MARKETING EDGE ONTV hosts Adetunji Oyebanji today

MARKETING EDGE ONTV will this Wednesday host Adetunji Oyebanji, former Managing Director...

Ikea appoints VCCP for UK advertising account

Ikea has reportedly appointed VCCP to handle its UK advertising account after a review...

US approves Paramount Skydance’s $111bn Warner Bros Discovery takeover bid

Paramount Skydance’s $111bn acquisition of Warner Bros Discovery has been approved...

A toast to Hubert Eze, a steady hand in African business growth

MARKETING EDGE celebrates Hubert Eze today, a leader whose career has moved with...

World Gin Day 2026: How heritage and premium brands are rewriting gin’s story in Nigeria

As the world marks World Gin Day today, the spotlight is not only on the centuries-old...

June 12 heroes: Tinubu celebrates journalists, pro-democracy icons

President Bola Ahmed Tinubu has placed journalists and pro-democracy campaigners...

Winners emerge at Rexona Consumer promotion, get tickets to watch FIFA World Cup 2026™ matches

Unilever Nigeria Plc has officially announced the winners of the Rexona FIFA World...

Watercress vs ARCON & Others: Federal High court dismisses Watercress’ injunction bid

The Federal High Court in Lagos has once again thrown its weight behind the Advertising...

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends were...