News

FPL Media appoints Oluwatobi Dada as Chief Marketing Officer to drive strategic growth and innovation

In a bid to strengthen its leadership team and improve organizational efficiency,...

The brief is a ceiling and LePub just proved it

Here is something uncomfortable to sit with. The brief; the document that sits...

The marketing power of brand milestones

Corporate anniversaries have evolved far beyond commemorative events. Increasingly,...

After fintech, Nigeria’s next tech wave will look nothing like the last

Picture this. It is 2015. A Nigerian developer sits in a Lagos co-working space and...

How brands turn milestone anniversaries to  drive stronger consumer engagement for Nigerian businesses

While global brands are using milestone anniversaries to reinforce heritage and strengthen...

Cloudflare just ended AI’s free lunch

On July 1, 2026, Cloudflare announced that, starting September 15, 2026, its default...

Omnicom takes Adidas’ $512 million media account from WPP after eight years

Adidas handed its global media account to Omnicom Media Group, ending an eight-year...

OAAN announces 41st AGM, sets agenda for responsible out-of-home advertising ahead of political campaign season

The Out- of-Home Advertising Association of Nigeria (OAAN) has announced that its...

Nigeria’s insurers are flush with cash and broke on trust

Nigeria’s insurance industry just raised over N100 billion. It has not yet earned...

Anietie Udoh inspires Caleb University students on building a brand that lasts

Divisional Director, Marketing at Marketing Edge Magazine, Anietie Udoh, has challenged...