News

‎Indigo wins SABRE Africa Award

Integrated Indigo Limited, one of Nigeria’s leading full-service marketing communications...

MARKETING EDGE ONTV hosts Deji Onadeko this Wednesday

Viewers across Nigeria’s marketing and communications community are set for a compelling...

Unilever unveils global creator strategy with SAMY Alliance to power social-first growth

In line with its plan to deepen its presence across digital culture, Unilever has...

Bunmi Oke to lead ‘Through Her Lens’  creative leadership conversations at Black At Lagos

Olubunmi Oke, Chief Executive Officer and Lead Consultant of Ladybird Limited, will...

Steve Babaeko calls for strategic reset in UK–Africa relations

Across oceans shaped first by empire and later by enterprise, a different kind of...

When geography becomes leverage: What the Strait of Hormuz crisis means for Nigerian businesses

 On February 28, 2026, military conflict involving the United States, Israel, and...

When $83 billion can’t buy what consumers won’t use

On march 18, 2026, Meta announced it would shut down Horizon Worlds, the virtual...

Sprite revives the Lymon and reinvents its look for  global comeback

Sprite is stepping boldly into a new chapter, bringing back its iconic Lymon symbol...

Brands must stay in consumer’s consideration set, that is the real job of marketing. – Maureen Ifada

Across Nigeria’s fast-changing business environment, brands are working harder...

Global spotlight on ADVAN Awards 2026 as first international panel debuts, industry icons from FirstBank, MTN, Guinness to Be honoured

Momentum is building strongly across Nigeria’s marketing ecosystem as the Advertisers...