News

To Pitch or Not To Pitch:The problem is not pitching, but the people and the process

By Adetokunbo Modupe My friend, Kelechi Nwosu, former CEO of TBWA Nigeria, recently...

Omnicom Africa ‘Welcome to the Noise’ Conference: Graham Cruikshanks urges shift to continental self-reliance and AI distinctiveness

As the 2026 Omnicom Africa 'Welcome to the Noise' Conference opened on Tuesday, October...

MARKETING EDGE bestows Experiential Marketing Personality of the Decade on Agnes Ailuelohia

Years of hard work may unfold away from the spotlight, but excellence has a way of...

Industry leaders applaud MARKETING EDGE for sustaining founder’s vision, urge stronger role in shaping marketing future

Industry stakeholders have applauded MARKETING EDGE for keeping its founder’s vision...

Docu2Data Limited crowned Young Transit Advertising Platform of the Year

In a clear affirmation of the rising weight of digital out-of-home media in Nigeria,...

 Brands must balance creative freedom with honesty, regulatory compliance – Bunmi Oke

Bunmi Oke, Chief Executive Officer of Lady Bird Advertising Limited and former President...

NEXUS emerges Outstanding Consumer Electronics Brand of the Year

NEXUS, a leading consumer electronics brand in Nigeria, has been named **Outstanding...

inDrive reaffirms commitment to drivers’ welfare, low commission in Nigeria

inDrive, a global mobility and delivery services platform, has noted with concern...

MARKETING EDGE honours Chinonyerem Opara as Outstanding Marketing Personality of the Year

Chinonyerem Opara, Head of Category, Home Care, at PZ Cussons Nigeria Plc, has been...

MARKETING EDGE names Terra Cube Seasoning Cube Brand of the Year, celebrates its flavour-driven connection with Nigerian homes

No doubt, some brands enter the kitchen; others find their way into the memories,...