News

The glamour of advertising: Steve Babaeko opens up on  difficult decisions admen face beyond the brief

The advertising business is often associated with creativity, innovation, high profile...

Publicis secures HP’s global media business as tech giant reshapes agency alliances

Hewlett Packard (HP) has entrusted its global media account to Publicis Media, drawing...

Remembering my encounter with the man who made excellence non-negotiable on his posthumous birthday

As we mark the posthumous birthday of John Tolulope Ajayi today, I find myself reflecting...

MARKETING EDGE, MEDIA EDGE celebrate John Ajayi’s posthumous birthday

June 12 arrived at the MARKETING EDGE and MEDIA EDGE headquarters carrying a profound...

Havas acquires youth culture agency Archrival

 Havas announced yesterday that it had acquired a majority stake in Archrival, a...

Africa’s largest bank backs Dangote Refinery IPO

Africa’s largest financial institution, Standard Bank Group, the parent company...

Publicis recruits Javier Campopiano to lead creative expansion

Publicis Groupe has strengthened its global creative leadership team with the appointment...

Nigeria Digital PR Summit strengthens 2026 agenda with high profile advisory board

Organisers of the Nigeria Digital PR Summit have unveiled a six member Advisory Board...

Why Power Oil chose participation over passive visibility

According to Roland Akpe, Marketing Manager, Oil & Fats Portfolio, Tolaram, “In...

Insight Redefini Group appoints Babatunde Olaifa as Group CEO

Returning to Where It All Began, Olaifa Sets Vision for the Future of Marketing Communications Insight...