News

How Porsche’s Black Mambas campaign redefines purpose marketing

In an era when brands are increasingly expected to stand for something beyond the...

Glo repackage ‘borrow me credit’ service, boosts customer connectivity

Globacom has repackaged its popular "Borrow Me Credit" service, reinforcing its...

Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube

The numbers were already uncomfortable before Cannes Lions 2026. Now YouTube has...

Preserving cultural heritage: Inside Google DeepMind’s collaboration with Pelé

On August 2, 1959, Pelé scored the most beautiful goal of his career. Three...

Nigeria stocks shed N8.24trn as investors pull profit after record run

 Nigeria's equity market has lost N8.24 trillion in market value since the start...

Toy Story 5” shatters 2026 Box Office record with $312 million global opening as Franchise Power drives cinema surge

Walt Disney has opened a new chapter of box office dominance as Toy Story 5 storms...

MARKETING EDGE ONTV  hosts  Dr. Omobolaji Mogaji this Wednesday

This Wednesday, MARKETING EDGE ONTV returns with a compelling edition of its Industry...

Ayoola urges brands to prioritise local relevance over copy-and-paste strategies

Abayomi Ayoola, chief executive officer and managing director, Exposé Marketing...

‎TBWA\Concept Unit appoints George Isitua-Onukwu as CEO

The Board of TBWA\Concept Unit, the Lagos-based creative agency within the TBWA Worldwide...

No regrets after 45 years: Tunji Oyebanji reflects on 4 decades of leadership as he passes baton at 11 Plc

Few corporate careers span four and a half decades within a single organisation....