News

Credibility over Clout: PR experts redefine influence in the age of AI and misinformation

Communication professionals must prioritize internal stakeholder engagement and credible...

Diageo cuts dividend as new CEO  signals strategic reset

Diageo has reduced its dividend and outlined plans to strengthen financial flexibility...

Chain Reaction names Mohamad Itani COO to accelerate regional expansion

To accelerate its next growth chapter, digital marketing agency Chain Reaction, United...

Waterloo Water appoints Dentsu Creative as social AOR

Waterloo Sparkling Water has appointed Dentsu Creative as its social agency of record...

Maureen Ifada Joins Global Elite as Jury Member for SABRE Awards EMEA 2026

In a significant milestone that underscores her growing global influence, Maureen...

Opinionated sacks founder, Mark Fitzloff

Mark Fitzloff, founder of Portland-based creative agency Opinionated, has been fired...

MARKETING EDGE ONTV  hosts  EXMAN President today

MARKETING EDGE on TV, Nigeria’s leading brand-centric advertising and marketing...

Nestlé strengthens strategic pivot following mixed year

Nestlé has reported its full year 2025 performance, and the global food group clearly...

Imperfectly Awesome Conversations Summit returns bigger for fourth edition on May 3

What began as quiet ink on paper has steadily unfolded into a resonant movement,...

ARCON responds to ADVAN’s open letter to the President, defends industry reforms and questions association’s claims

The Advertising Regulatory Council of Nigeria (ARCON) has issued a strongly worded...