News

The Coca-Cola Company expands hospitality presence through new partnership with Marriott International

The Coca-Cola Company has taken a decisive commercial step in the global hospitality...

Publicis Groupe records strong Q1 2026 revenue growth

Publicis Groupe has reported a strong start to 2026, posting revenue organic growth...

American Airlines turns World Cup access into a marketing play

American Airlines is positioning access, not just advertising, as the core of its...

Meta set to overtake Google as world’s leading advertising platform

Meta Platforms is on track to surpass Google in global digital advertising revenue...

Lagos NIPR chairman urges strong participation ahead of NPRW “CROC CITY 2026”

The Chairman of the Nigerian Institute of Public Relations (NIPR), Lagos State Chapter,...

Nigeria’s sports marketing industry accelerates growth as digital engagement, betting, apparel demand surge — Reports

Nigeria’s sports marketing industry is entering a new phase of rapid expansion,...

WPP explores sale of Burson in first major divestment under new CEO

WPP is considering the sale of Burson, signalling the first major portfolio shake-up...

Disney plans to lay off up to 1,000 employees in marketing overhaul

The Walt Disney Company is preparing to cut up to 1,000 jobs in the coming weeks,...

Dentsu Creative Nigeria announces appointment of Uduak Akpan as new Group Creative Director

Dentsu Creative Nigeria, part of the global creative agency network, has announced...

Akiotu emerges BON Chairman with strong mandate for change

Nigeria’s broadcast sector has entered a new phase of leadership as Tony Akiotu...