News

Agencies that struggle with project management, compromise campaign success – Williams

By Abimbola Mohammed The advertising industry is known for its creative flair,...

New Cannes influencer categories are reshaping marketing and advertising

By Ralph Tathagata The global integrated marketing communication landscape is...

Harnessing digital disruption in forging new advertising paradigm

By Felicia Nwosu Today, there is no doubt that the advertising landscape is undergoing...

Anietie shines as global authority, named AME Awards 2025 Grand Jury Member

Anietie Udoh, the strategic virtuoso and Divisional Director of Marketing at MARKETING...

Dentsu X expands into Africa to redefine consumer engagement across borders

By Seun Johnson Dentsu X has announced its expansion into South Africa, Nigeria,...

Airtel Nigeria records $344 million revenue loss on data sales

By Ralph Tathagata Airtel Nigeria, a leading telecom operator in the country,...

MIPAN unveils speakers for 2025 media sales conference

By Abimbola Mohammed The Media Independent Practitioners Association of Nigeria...

Dubai Lynx names Chafic Haddad as the 2025 Advertising Person of the Year

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness,...

Lafarge Africa signs memorandum of understanding with LASG on solid waste management

Lafarge Africa, a leading innovative and sustainable building solutions company and...

Expert expresses concern over declining sales volumes, amidst eroding consumer purchasing power

By Felicia Nwosu Boma Harrison, Head of Marketing at Rite Foods, has raised a...