Buhari congratulates Dr. Biodun Shobanjo as a beacon of Nigeria’s advertising

The Chairman of Troyka Holdings, Dr. Biodun Shobanjo, has been formally acknowledged and saluted as the pacesetter and foremost pathfinder of the Nigerian advertising sub-sector of the economy by President Muhammadu Buhari.

The presidential exaltation was contained in a statement issued by media adviser to the President, Femi Adesina, which congratulated with friends, family members and professional associates of Dr. Shobanjo on the occasion of the quintessential adman’s 75th birthday.

Buhari congratulated the marketing communication’s pundit for his years of lofty achievements, recognitions and awards, adding that advertising had become an integral part of Nigeria’s economy, even as it had been creating jobs, equipping many with skills for start-ups and attracting the global spotlight.

According to the statement, the President hoped that Shobanjo’s wealth of experience and knowledge would continue to inspire more people into entrepreneurship, especially in the creative industry which has turned more dynamic and vibrant with many opportunities for those who are bold enough.

Buhari noted that Shobanjo had carefully and painstakingly explored advertising as a profession and business, and diligently mentored many to follow his steps by creating a learning hub and supporting academic institutions with ideas and facilities.

Recall that Dr. Shobanjo was recently conferred with an honorary Doctor of Letters by Obafemi Awolowo University (OAU) at the school’s 44th convocation. At the same occasion, Troyka Group, a conglomerate owned by Dr. Shobanjo, announced its commitment to building the school of Media and Communication Studies in collaboration with OAU.

“As partners in the project, Troyka Nigeria Limited will be supporting the construction of the Media School, which will also house a television station,” Dr. Shobanjo was quoted as saying.

Also recall that Troyka Group, a one-stop creative communications shop, donated a three-storey building as a multi-media centre of excellence to the University of Lagos in 2014, named after its founder, Dr. Biodun Shobanjo.

Media and Communications studies as an academic discipline is interdisciplinary, which encompasses study of the news media, media industries, visual and sound studies, technology studies, art media, media history, global media, and the politics of media.

With the recent acclaim emanating from the Presidency, it is pertinent to say that Dr. Shobanjo’s contribution to nation building has transcended the IMC industry.


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