Beiersdorf appoints Ige as the Global Brand Communication Lead

By Ibidunni Banjoko

One of the leading global skin care companies, Beiersdorf, has appointed Temitayo Ige as the Global Brand Communication Lead to the company.

Commenting on her new role on LinkedIn page, Ige said: “I started the month on a great note as the Global Brand Communication Lead at Beiersdorf. I thank God for this opportunity and for every single person that was/is instrumental to this journey. Super excited and ready to rock it.”

Ige is a seasoned marketing communication professional with over 10 years experience in the industry, 9 of which were spent in digital marketing, putting her right at the beginning of the Digital Marketing awakening in West Africa.

Prior to her new position, Ige was the Digital Brand Manager for Central, East, West Africa, Beiersdorf. She oversees the strategic digital marketing outlook of the business and the digital activities across 35 countries for NIVEA.

She worked as Digital Strategist at Wild Fusion. She also had a stint at Etu Odi Communications, working as Lead Strategist, Digital Marketing. At different times, she also worked as Account Director, Ogilvy Nigeria, Senior Brand and Strategy Manger/Country Manager (Ghana), Alpha & Jam Nigeria, Admin Executive/Accounts/Marketing Assistant, London Smiling Dental Group and copyright/Business Development Manager at Eightwentytwo Media advertising, among others.

Ige had her first degree in Mass Communications at Babcock University, Nigeria, MA in Strategic Marketing Communications at University of Greenwich, London and a Professional Diploma in Digital Marketing from the Digital Marketing Institute of Ireland amongst other professional qualifications. She is a Google certified trainer from the Digital Marketing Institute of Ireland. She is also a member of the board of directors for Association of Digital Marketing Professionals, (ADMARP). She is among the pioneers of the digital marketing awakening in West Africa.

She has helped to strategically position several top brands digitally, brands like Coca Cola, Knorr, FBN Quest, Diamond Bank, Airtel Nigeria, amongst others.

She is the founder of Isten Digital House and co-founder, Digital Marketing meet-up, Nigeria.

Beiersdorf is the manufacturer of NIVEA skin care, Eucerine democosmetics, La Prairie anti-ageing luxury skin care amongst others.