BBM launches new content offering in Nigeria

BBM, one of the largest mobile messaging applications in the world, has launched a new content offering, ‘DiscoverTV’, mobile streaming television, into the Nigerian market. The offering allows BBM users to watch a wide variety of award-wining short form shows selected from a diverse range of mobile movies, channels, cartoons, and documentaries.

The offering has also been launched in South Africa and other markets globally. The Launch in Nigeria, Africa’s fastest growing economy by Gross Domestic product (GDP), is part of the company’s strategy to capture the African market with its innovative solutions. Nigeria consumers dominate Africa with over 154 million phone subscribers while the continent boast of a staggering 1.13 billion mobile subscriptions, making it the world’s second largest continent in terms of mobile subscriptions, second only to Asia.

BBM has identified Africa as a priority focus for the rollout of a variety of its services which includes the ‘DiscoverTV’. The offering comes with various content categories all under one roof, and accompanies BBM’s existing content and services, including News, Channels, Subscriptions, Stickers, Quickteller Airtime Top-up, and Paycode).

BBM users can stream DiscoverTV anywhere, be it over Wi-Fi or mobile network. Anyone can simply download BBM for free via the App Store or Google Play, register your details and explore the content and services within the Discover menu.

BlackBerry Messenger, also known as BBM, is a proprietary Internet-based instant messenger and videotelephony application included on BlackBerry devices that allows messaging and voice calls between BlackBerry, iOS, Android, and Windows Mobile users. Since it was released in August 2005, it has evolved from a pure messaging application for communication (text and video) to a social ecosystem unifying chat, social, commerce, services and content including bill payment, top-up, vouchers/coupons, games, video, shopping, travel and polls.

In 2016, Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk, one of Indonesia’s largest media, content and technology businesses, announced a long term strategic alliance with BlackBerry Limited to accelerate consumer BBM’s research and development in offering new features, services and content to the global consumer market.


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