AVOA lauds promulgation of local content in ad industry

By Oghale Mafuru 

The Association of Voice-over Artistes, AVOA  Nigeria has expressed delight in the recent law promulgated by the Advertising Regulatory Council of Nigeria (ARCON), which mandates the use of local talents including models and voice artists.

According to a statement signed by Mr. Segun Arinze, the president of the Association of Voice-over Artistes Nigeria, AVOA, the new regulation which bans the use of foreign models and Voice-over artists in all marketing communications will encourage the growth of the creative industry in the country and enable local talents to thrive. 

The statement reads in part: “We say it is a welcome development. It is an enabling regulation that favours the local industry especially at a time when Nigeria is in dire need of sufficient platforms for its teeming population. This is a clear demonstration of responsiveness on the part of ARCON”.

The president urged other associations to prepare members with adequate skills, knowledge and capabilities to harness the huge potentials made available by the new law.

“It is now left to us in the various Guilds and Associations to put our acts together and ensure Nigeria is not only capable of filling the gaps but the capacity to project these talents to the world. 

“For us at the Association of Voice-over Artistes, AVOA, it is a new dawn and we are already at work to position our members to fill these gaps”  he concluded.

Recall that the Advertising Regulatory Council of Nigeria ARCON recently placed a ban on the use foreign models and Voice-over Artistes on any advertisement targeted or exposed on the advertising space with effect from 1st of October, 2022.

According to the body, ongoing campaigns are permitted to run out their terms but subsequent applications for revalidation for continuous exposure of such materials will not be granted by the Advertising Standards Panel, ASP.


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