Author: Ralph Tathagata

IMC experts predict industry growth in Q3, 2021

By Ibidunni Banjoko Experts in the integrated marketing communications industry...

FirstBank’s SMEConnect platform continues to help businesses thrive

Small Medium Enterprises are the ultimate drivers of the economy, and when they are...

FG set to inaugurate Audience Measurement Council

Feelers emanating from the Federal Ministry of Information & Culture have revealed...

Omnicom’s Sparks & Honey appoints Harris as chief client/DEI

Omnicom’s cultural intelligence consultancy has announced Davianne Harris as its...

Stakeholders canvas digital pathways at MARKETING EDGE 2nd Quarterly summit

By Abimbola Mohammed Integrated Marketing Communications stakeholders have canvassed...

MARKETING EDGE on TV hosts Gbolahan Sanni this Wednesday on TVC DSTV Channel 418 @12:30PM

By Oghale Mafuru MARKETING EDGE ON TV, a leading marketing and advertising TV...

MARKETING EDGE Virtual Summit ends with new insights into customer relationship

By Oghale Mafuru The much anticipated MARKETING EDGE Quarterly Virtual Summit...

Digital is simply putting new wine in old bottles – Dotun Babatunde

By Felicia Nwosu “Digital is simply putting new wine in old bottles.” This...

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the golden...

Environmental responsiveness of brands in waste management

By Oghale Mafuru Waste management, especially plastic wastes, has been a huge...