WPRD: Lagos NIPR advocates trust building and dialogue as panacea for Nigeria’s security challenges
Ibidunni Banjoko
As public relations practitioners around the globe celebrate the first-ever World Public Relations Day today 16 July, 2021, which was inspired by the need to present a unified global agenda to make the world understand and utilise PR better, Lagos Chapter of Nigerian Institute of Public Relations (NIPR) has tasked Nigeria’s policy makers on the adoption of strategic PR tools of trust building and dialogue in solving the insecurity challenges plaguing the country.
Adopting this position in commemoration of the World PR Day on Friday July 16, 2021, the Lagos Chapter of NIPR said: “As the profession promoting shared understanding, Lagos NIPR believes that the right application of the tactics and components of the profession will promote dialogue and trust among the different warring factions in the country.”
According to the flagship Chapter, the application of trust and dialogue will help to reduce prejudice and builds up mutual confidence which will reduce agitation and create a more peaceful society.
Lagos NIPR posited further that by establishing channels for dialogue in times of crisis, the pains of victims will be soothed, tensions will be lessened and there will be amicable resolutions of disagreements among the different stakeholders in the country.
The most populated Chapter of communication professionals in Nigeria further argued that dialogue will breed and promote mutual understanding and respect and therefore ensure that the nation is continuously placed on the path of development.
“The Lagos Chapter of NIPR therefore call on all policy makers at all levels of government to prioritise the need to engage certified Public Relations professionals to lead their communication and dialogue efforts,” the statement said.
World PR Day is to be celebrated every year on July 16 going forward.
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