Author: Ralph Tathagata

UK adspend to reach £27.7 billion this year – Warc

The Advertising Association/Warc Expenditure Report has predicted that UK adspend...

Google revenue on global advertising hits $50bn in Q2

Alphabet, the parent company of Google and YouTube, has recently released the Q2...

MARKETING EDGE 2021 Awards unveils new categories, offers fresh opportunities

By Ibidunni Banjoko As activities for the 2021 edition of the MARKETING EDGE Annual...

Covid-19 Delta Variant: Impact of third wave on businesses

By Oghale Mafuru Nigeria is currently battling with a new variant of COVID-19...

MARKETING EDGE former awardees bask in sweet memories, look forward to 2021 Awards Night

By Felicia Nwosu “The deepest principle in human nature is the craving to be...

Fidelity Bank Virtual Card promises to transform users’ online shopping experience

Fidelity Bank Plc is continuously proving to be a force to be reckoned with in the...

NIPR FCT Chapter set to hold its July meeting tomorrow

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR), FCT Chapter,...

Adspace introduced to disrupt traditional advertising – Kunle Yakubu 

By Felicia Nwosu Kunle Yakubu, Chief Executive Officer and Co-Founder, Adspace.ng,...

Unilever partners UK on COP26

Alan Jope, CEO, Unilever has announced that the multinational company is a principal...

Ogilvy NA appoints Anibal Casso as chief strategy officer

Ogilvy has hired former FIG and Joan strategist, Anibal Casso as its new chief strategy...