Author: Ralph Tathagata

SBC rebrands with ‘True-to-Naija identity’, set to take on African continent

Seven-Up Bottling Company (SBC), producer and distributor of Pepsi Cola, 7Up and...

APCON, GAGE set for strategic collaboration

Advertising Practitioners Council of Nigeria (APCON) is gearing up for a solid and...

Publicis acquires CitrusAd, integrates with Epsilon

Publicis Groupe has announced the acquisition of CitrusAd, a SaaS platform that optimizes...

MARKETING EDGE on TV hosts Steve Babaeko this Wednesday on TVC DStv Channel 418 @12:30PM

MARKETING EDGE on TV, a leading marketing and advertising TV programme, will this...

MARKETING EDGE 2021 Summit/Awards holds next month

The 8th edition of MARKETING EDGE Annual National Marketing Summit and Brands &...

New EXMAN Exco emerges

Experiential Marketers Association of Nigeria (EXMAN), at her recently concluded...

MARKETING EDGE Awards 2021 gathers momentum

Plans are in top gear for the hosting of the eight edition of MARKETING EDGE Annual...

WPRD: Lagos NIPR advocates trust building and dialogue as panacea for Nigeria’s security challenges

Ibidunni Banjoko As public relations practitioners around the globe celebrate...

Marketing budget is not shifting because of Covid-19, but because of digital – Kemi Fabusoro

By Ibidunni Banjoko Kemi Fabusoro, the Director/Executive Secretary of the Association...

Indulgence is a tap away with ColdStone Creamery’s new mobile app

ColdStone Creamery has made July extra special for indulgence lovers with its new...