Author: Ralph Tathagata

America’s unease over China’s brand equity rise

By Tunde Animasaun For more than 30 years, America, after the break-up of the...

Effects of Twitter ban on marketing and advertising in Nigeria

By Ibidunni Banjoko Twitter is a significant channel for marketing and advertising...

Lagos Free Zone: U.S. Mission in Nigeria to facilitate increased investment

The United States of America Mission in Nigeria is determined to facilitate increased...

NAFDAC calls for synergy as US, EU reject made-in-Nigeria products

By Oghale Mafuru In response to the recent rejection of made-in-Nigeria products...

MTN posts N790b revenue, loses 7.6m subscribers in six months

Leading telecommunications service provider, MTN has announced that its service revenue...

MARKETING EDGE Awards: La Casera, Coca-Cola, Amber join list of sponsors

By Felicia Nwosu As the date of the much expected MARKETING EDGE Stakeholders...

Eat’N’Go, Playhouse, Molfix support MARKETING EDGE Awards

By Felicia Nwosu The 8th edition of MARKETING EDGE Annual Marketing Stakeholders...

Brands & Marketing: Between profitability and sustainable environment

By Felicia Nwosu The need to have products that provide environmental, social...

MARKETING EDGE On TV hosts PR expert Obinna Inogbo on TVC Dstv Channel 418 @12:30PM this Wednesday

By Oghale Mafuru MARKETING EDGE on TV, the pioneer brand and marketing TV show...

PR experts must be seen to be providing solutions to clients – Moses Opolot

By Ibidunni Banjoko Moses Opolot, an Accredited PR Practitioner and Tutor, Chartered...