Author: Ralph Tathagata

Top OOH companies amplify Babajide Sanwo-Olu’s giant strides

 Leading Out-of-Home companies have thrown their creative and corporate weight behind...

1XBet, Tiktok, Binance partner with AFCON 2021

By Elizabeth Olagunju 1XBet, Tiktok, Binance have ventured into a strategic partnership...

How brands and agencies react to COVID-19’s disruptive wavelength

The rise of the Covid-19 variants is causing brands and agencies to once again reassess...

Edible Oils: They are not all created equal

You probably have used edible oil in lots of your homemade meals. But have you ever...

PR stakeholders urge members to reposition for New Year opportunities

By Ibidunni Banjoko Stakeholders in Nigeria’s public relations space have urged...

Electric car sales soar, as chip shortage hits market

Sales of electric vehicles soared last year, but the market as a whole failed to...

Twitter enthusiasts count losses as FG lifts ban

By Felicia Nwosu Stakeholders and other digital natives of Twitter have continued...

Experts underscore role of data aggregation in IMC industry

By Abimbola Mohammed Advertisers have long been collecting first-party data like...

Metaverse: Why Nigerian brands and agencies need restructuring

By Ibidunni Banjoko From the birth of the modern internet to the shift to mobile,...

GroupM taps Carat’s Kim as first-ever chief product & services officer

WPP’s GroupM North America unit has appointed JiYoung Kim, as its Chief Product...