Author: Ralph Tathagata

Microsoft’s Metaverse plans get clearer with its $68.7 billion Activision acquisition

Microsoft, the giant multinational technology corporation, has plans to acquire Activision...

McCann elevates Sikorski as new global CEO at production unit craft

By Abimbola Mohammed McCann Worldgroup has promoted Simon Sikorski to Global CEO...

Advertising to Generation Z

The future of advertising is, beyond dispute, immersive. With soft metrics to complement...

Lagos State tackles mental health challenges, builds first-class facility

 By Abimbola Mohammed As part of its commitment to Lagosians, the Lagos State government...

Nigerian Idol introduces judges, makes a welcome-back in new campaign

By Felicia Nwosu The stage is set as Nigerian Idol comes back with a bang to thrill...

Nestle to accelerate digitalisation for operational efficiency

By Oghale Mafuru Nestle, one of the leading global Fast Moving Consumer Goods...

MARKETING EDGE special edition publication on Brands to Watch in 2022 underway

By Abimbola Mohammed Like many sectors of the global economy, the COVID-19 pandemic...

Digital marketing experts predict more AI utilization in 2022

By Ibidunni Banjoko Practitioners in digital marketing and new media have predicted...

Are you buying rice the right way?

How would you react to the question, are you buying the right rice? This question...

The London School of Public Relations is launching in Nigeria

After months in the making, the London School of PR (LSPR) Nigeria has been launched...