Meet MARKETING EDGE facilitator at Fireside Conversation- Mobolaji Caxton-Martins
Mobolaji Caxton-Martins is a seasoned brand and innovation management professional with proven and versatile expertise in strategic institutional and retail marketing.
Over the last decade, he has developed valuable skills across the entire integrated marketing communications value chain – advocating for a sustainable marketing model which leverages technology, adjacent industry collaboration and strategic partnerships based on true consumer insights and ultimately designed to advance humanity.
Asides from being a frequent speaker at industry-specific stakeholder engagement sessions, he is a facilitator of brand storytelling, management and innovation at Orange Academy; Africa’s first practical school of integrated brand experience. He was also the pioneer guest facilitator at the Simon Page College of Marketing Masterclass Series; an educational initiative of the certified Nigerian study centre for the Chartered Institute of Marketing UK.
He is a graduate of Applied Physics – Geophysics from the University of Lagos where he cut his teeth in logical thinking, an associate of the Chartered Institute of Marketing UK and an alumnus of Orange Academy as well as the Brand Management Academy.
He has enjoyed a rapid and aligned career in branding, advertising and consulting. His persona is a human framework for solving problems, discovering opportunities, designing structures and understanding cultures via fluid processes that breathe sustainability and innovation.
His Chandelier of Competencies include: Integrated Marketing, Design Thinking, Whitespace Mapping, Opportunity Portfolio Models, Brand and Business Strategy, Market Analytics, Marketing Innovation, Trend hunting, Trendspotting, Brand Storytelling, Content Development, Product Development, Product Launch,etc.
Mobolaji believes that in achieving business goals and delivering superior results as value, the business ecosystem with its attendant network of business strategy, business models, competitive ploy, organizational structure and culture should explicitly revolve around PEOPLE and HUMANITY.
His footprints can be trailed to such brands as Etisalat Nigeria (now 9mobile), Unilever Lifebuoy, Samsung Mobile, Skye Bank (now Polaris Bank), Moneygram International, Wema Bank, Keystone Bank, Haier Thermocool, Airtel, FBNQuest and Templars. He has an undying commitment to sustainable innovation for Africa leveraging the millennial generation and its occupation revolution.
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