MARKETING EDGE holds Fireside Conversation this Wednesday
By Felicia Nwosu
MARKETING EDGE, Nigeria’s foremost magazine and a leader with several firsts under its belt, is proud to announce its plans and readiness to host this year’s Fireside chat, where notable practitioners in the integrated marketing communications industry will be leading conversations as discussants and facilitators. The conversation will focus more on digitisation fast-tracked by the new normal and its sweeping impact on the marketing and branding landscape.
The conversation, featuring “MARKETING AND BRAND POSITIONING IN A DIGITAL AGE” as theme, is positioned as a timely addition to help participants (predominantly MARKETING EDGE staff) own their space digitally, while honing their marketing and branding skills for greater strategic positioning in today’s media.
The chat will be bringing together torchbearers in the IMC space and leaders from other fields who will be offering key insight and ideas. This roundtable discussion is the first series for this year, and it is poised to strengthen the market positioning of the MARKETING EDGE group.
Leading the conversation as facilitators are various industry eggheads which include:
Dr. Tayo Oyedeji – is the CEO of Publicis Group/ Redefini Nigeria
Oti Ukubeyinje, President of Association of Digital Marketing Professionals (ADMARP) and also Vice President, Product Marketing and Growth, Terragon Group
Segun Ogunleye – General Manager of the 7Up Bottling Company
Dolapo Otegbayi – Commercial Director (Specialised Nutrition) FrieslandCampinaWAMCO
Ozone Mbanefo, Managing Director/CEO, 02 Academy
Lekan Otufodurin, MD Media Career Development Network (MCDN)
Mobolaji Caxton-Martins – Executive Creative Director/ Chief Operating Officer of Slice Media Ltd
Sherif Akinpelu – Strategy Lead, SPV Communication Solution (MTN Nigeria’s Marketing Communications Agency
Taiwo Obe, Founder Journalism Clinic
According to John Ajayi, the CEO/ Publisher of MARKETING EDGE, the essence of the roundtable discussion is to enable the employees to share marketing insights with renowned marketing gurus and professionals who have earned an enviable position for themselves in the industry.
“It will also provide a key avenue for us to get requisite industry feedbacks on our value offerings as well as proffering solutions to how we can further impact on the industry,” he said.
The marketing roundtable discussion is billed to hold on 2nd February, 2022. It will run from 8am to 5pm at the Conference Room of NECA House Building, Hakeem Balogun Street, Alausa, Ikeja.
MARKETING EDGE in view of its additional media platforms is also poised to serve the industry better and greatly as an avant-garde agenda setting media.
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