Author: Ralph Tathagata

Shen advises marketers on measuring ROI

By Abimbola Mohammed In the just concluded webinar held by Adage in collaboration...

Akin Fadeyi Foundation holds media stakeholders on inclusive governance

By Abimbola Mohammed Akin Fadeyi Foundation (AFF), Nigeria’s foremost public...

USP is more than positioning statement – Adzufeh

By Felicia Nwosu Media expert, Eki Adzufeh, the Chief Executive Officer/ Administrator...

Wavemaker wins Wipro Consumer Care account

Wavemaker Malaysia has won the media business of Wipro Consumer Care (LDW) Malaysia. The...

Orange Group visits NCC, determined to lead telecom sector

By Felicia Nwosu International telecom investor-operator, Orange Group, has met...

McCann elevates Lee, Kiernan as Worldgroup and Mediabrands CEOs

By Ibidunni Banjoko McCann Worldgroup has elevated Daryl Lee, the global CEO of...

FG committed to boosting APCON for inclusive growth – Mohammed

By Felicia Nwosu Alhaji Lai Mohammed, Minister of Information and Culture has reaffirmed...

Still on Advertising Industry Standards of Practice

By Henrietta Igbekea The Advertising Practitioners Council of Nigeria (APCON)...

MARKETING EDGE celebrates iconic Ogunko on birthday

In the journey of life, some personality reaches a point where even words like success,...

NNPC repositions, refreshes brand identity

By Felicia Nwosu The Nigerian National Petroleum Corporation (NNPC) has refreshed...