Author: Ralph Tathagata

Budweiser kicks off World Cup campaign with BUDX Lagos Concert

As a build-up to the FIFA World Cup tournament in Qatar later in the year, The King...

PR needs to embrace more creativity – Amor

By Ibidunni Banjoko Krystabell Amor, Founder & Lead Strategist, Krysel Brands...

Pantami objects to FG’s 5% tax on telco

By Abimbola Mohammed  Following the recently imposed five percent excise duty on...

Sanwo-Olu launches LCFE to drive electronic commodity trading

By Felicia Nwosu The Lagos State governor, Mr. Babajide Sanwo-Olu, has revolutionized...

Publicis Group grabs PepsiCo’s Indian media business 

By Abimbola Mohammed Publicis Groupe India has been appointed as PepsiCo Media mandate,...

MTN, Airtel subscribers spent N1.25tn in H1 2022 – NCC

By Felicia Nwosu The Nigerian Communications Commission (NCC), in its half-year...

Brand visibility is crucial to any business – Oke

Ibidunni Banjoko Bunmi Oke, Chief Executive Officer and Lead Consultant of Lady...

Customers can switch because of single bad experience – Kihn

By Abimbola Mohammed At the just concluded webinar held by Adage in collaboration...

Punters look to MonieBet ahead of upcoming season

Football enthusiasts and sport-crazy fans have been given extra reasons to look forward...

Now that ARCON has been signed into law

By Ralph Tathagata Advertisement strongly influences consumers’ buying behaviour...