Author: Ralph Tathagata

Brands need to adopt targeted strategy to dominate niche market – Femi-Fred

By Felicia Nwosu To meet end users in their specific areas of interest, brands and...

Marcom industry looks positive in 2023 – Mohammed

By Abimbola Mohammed In line with other positive predictions on 2023 business outlook,...

02 Academy Lagos begins registration for new session

By Felicia Nwosu Nigeria’s first online advertising school, O2 Academy Lagos,...

BBDO grabs Jack Daniel’s business

By Abimbola Mohammed Following a multi-agency pitch, Jack Daniel’s Tennessee...

Berger Paints taps new COO

Berger Paints Nigeria Plc has appointed Celestine Aruoture as the new Chief Operating...

Wema Bank names Oseni new MD

Wema Bank Plc has appointed Moruf Oseni as its Managing Director/Chief Executive...

Professionals predict 2023 consumer trends

By ibidunni Banjoko Professionals in the Nigerian marketing communication space...

Coca-Cola Foundation mitigates sufferings of flood victims

The Coca-Cola System has been commended by the Anambra State government on its timely...

Pele, the global brand magnet lives on

By Ralph Tathagata In marketing, a brand is about relevance, respect, history, achievement,...

Leverage passion points to develop customer loyalty – Olatunji

By Felicia Nwosu In preparation for a successful business growth, a marketing communications...