By Redrick PR for CeraVe Nigeria

Campaign: CerAwards 2026 – The CeramoVE Edition
Brand: CeraVe Nigeria
Agency Partner: Redrick PR
Platform Focus: TikTok, Instagram, Digital Media
Campaign Period: February 13 – April 30, 2026

In an era where audiences increasingly ignore traditional advertising, CeraVe and Redrick PR identified an opportunity hidden inside one of Nigeria’s most powerful digital behaviours: Nollywood nostalgia.

For years, Nollywood scenes, dramatic one-liners, and reaction moments have lived far beyond television, constantly recycled through memes, skits, TikTok trends, and online conversations. Rather than interrupt culture with conventional advertising,  CeraVe & Redrick PR  saw an opportunity to naturally participate in it through creators.  

That result was CerAwards 2026: The CeramoVE Edition, a creator-led digital campaign that invited Nigerian creators to remake iconic Nollywood-inspired moments through skincare storytelling; across comedy, beauty, education, lifestyle, and short-form entertainment content.

Designed  to feel native to internet culture rather than heavily scripted brand advertising, the CeramoVE edition gave creators the freedom to interpret the campaign in their own voice, humour, and visual style while still connecting back to CeraVe’s core skincare categories and educational messaging.

Creators posted and submitted contents  across six categories. The response accelerated quickly across Instagram and TikTok with some leveraging YouTube shorts.

Over the course of the campaign, The CeramoVE Edition generated

• 800+ creator entries
• 68,000+ votes
• 1000+ content pieces
• 355 million+ reach 
• 54.5 million organic video views (TikTok & Instagram)
• CeraVe moved from #4 to the #1 most engaged skincare brand in Nigeria Derm-led content grew by +105%

The campaign’s momentum was amplified by strong organic participation, audience sharing and contribution from creators’ personalities, brand and media partners  including   Elozonam Ogbolu, Gilmore, Jay On Air, Dr. Folakemi Cole, Kolapo Omotosho, and Konga Health helped  sustain momentum throughout the campaign cycle.

To maintain cultural relevance and credibility, entries were reviewed by a jury spanning entertainment, beauty, communications, and business. The panel included: Funke Akindele,Actress, Producer & Director; Uzor Arukwe, Actor; Anais Routhiau, Business Development Manager, CeraVe & La Roche Posay Africa; Ijeoma Balogun, CEO, Redrick PR; Subuola Oyeleye, Founder, Beauty Hut Africa; Yvonne Enwerem, VP, Konga Health.

“CeramoVE worked because it respected how audiences already behave online. People don’t engage with culture today by simply consuming content; they participate in it, remix it, reinterpret it, and share it through their own voice.

For us at Redrick PR, the opportunity was never just about creating visibility for CeraVe. It was about building a campaign that felt culturally native to Nigerian internet behaviour while still delivering meaningful brand storytelling at scale.

We believe the future, especially in Africa, will belong to brands that understand how to move from interruption to participation. CeramoVE is a strong example of what happens when creators are treated as collaborators in culture.”

— Ijeoma Balogun, CEO, Redrick PR

But CeramoVE was never designed to live online alone.

To herald the campaign, CeraVe Nigeria launched the first-ever CerAwards Gala in Lagos, transforming the digital campaign into a live creator and culture experience. The event brought together finalists, media, creators, industry figures, and cultural tastemakers for a night centred around recognition, entertainment, and storytelling.

Hosted by Bisola Aiyeola, the gala featured blue carpet arrivals, live performances, creator moments, Nollywood icon tributes/recognition, and category winner announcements. One of the biggest moments of the evening was the reveal of the CeraVe Global Creator Trip to Paris, awarded to three (3) standout creators across the campaign categories.

The event also marked the official unveiling of the new CeraVe Squad – Elozonam Ogbolu, Hilary Rodriguez-Taiwo, Kolapo Omotosho, signalling the brand’s growing long-term investment in creators shaping beauty and culture conversations in Nigeria.

For Redrick PR, CerAwards 2026: The CeramoVE Edition was more than just a campaign. It reflected  a broader shift in how brands can build relevance and genuine connection in a culturally-relevant market like Nigeria. Rather than treating creators as amplifiers, the campaign positioned them as collaborators in storytelling, allowing audiences to engage with the brand in an organic, entertaining and cultural way. By the time CerAwards closed in Lagos, The CeramoVE Edition had grown beyond a digital challenge into a creator ecosystem, a cultural conversation, and one of CeraVe’s most visible creator-led campaigns to date.

More importantly, the campaign demonstrated how African brands and agencies can build globally resonant work by grounding strategy in local cultural insight. For Redrick PR and CeraVe, CeramoVE proved that the strongest campaigns grow from inside culture, rooted and grounded in it.