Author: Felicia Nwosu

Omnicom accelerates growth to $6.2bn in Q1 as IPG deal, AI capabilities power expansion

Omnicom Group has delivered a strong start to 2026; notably, the company lifted its...

Ugaoru champions collaborative regulation to reduce creative bottlenecks

Ifeanyi Onyekachi Ugaoru, Chief Executive Officer of Houz Creative Media Nigeria...

Industry leaders back regulation, push for smarter frameworks to match Nigeria’s evolving IMC landscape

Leading voices across Nigeria’s integrated marketing communications space are aligning...

Coca-Cola beats market forecasts as strong demand lifts sales, profit outlook

Coca-Cola has delivered a stronger-than-anticipated start to the year, surpassing...

ADVAN lands global honour as Project Freedom clinches WFA President’s Award

The Advertisers Association of Nigeria has stepped onto the global stage with renewed...

MARKETING EDGE ONTV host Ifeanyi Ugaoru this Wednesday

MARKETING EDGE ONTV will, this Wednesday, bring a fresh and forward-looking conversation...

Aim One Company elevates Africa’s marketing talent pipeline as 30 professionals graduate from MMP 2.0, at Lagos Demo Day

Aim One Company has deepened its investment in Africa’s marketing talent ecosystem...

Unilever Nigeria opens 2026 on strong note as first-quarter revenue climbs to ₦59.2bn

Unilever Nigeria has kicked off the 2026 financial year with a robust first-quarter...

BYD resets media strategy as WPP Media secures key account in competitive shake-up

BYD has reassigned its media planning and buying mandate, appointing WPP Media following...

Omnicom deepens AI alliance with Adobe to launch unified enterprise  model for CMOs

Omnicom and Adobe have significantly broadened their long-standing global collaboration...