Author: Felicia Nwosu

CANAL+, DSTV unlock fresh advertising opportunities for African brands at ‘Africa Forward’

Against the backdrop of Africa’s rapidly expanding digital audience and evolving...

Google reshuffles agency leadership to strengthen partner support

Google is strengthening its agency and partner operations across Asia-Pacific with...

Steve Babaeko takes creative storytelling beyond advertising as short film ‘Ramat’ earns AFRIFF 2026 selection

Steve Babaeko’s creative journey is taking a compelling new turn as Ramat, a short...

WPP taps Tyler Turnbull to lead global creative business from 2027

WPP has selected Tyler Turnbull, the outgoing global chief executive of McCann, to...

ADK, Stagwell seal three-year pact to take Japanese brands global

ADK Holdings and Stagwell have formalised a three-year strategic partnership to help...

Sprite recruits Nikola Jokić to lead global basketball campaign with Anthony Edwards

Sprite is bringing two of basketball’s biggest stars together for a new global...

MARKETING EDGE bestows Experiential Marketing Personality of the Decade on Agnes Ailuelohia

Years of hard work may unfold away from the spotlight, but excellence has a way of...

Industry leaders applaud MARKETING EDGE for sustaining founder’s vision, urge stronger role in shaping marketing future

Industry stakeholders have applauded MARKETING EDGE for keeping its founder’s vision...

 Brands must balance creative freedom with honesty, regulatory compliance – Bunmi Oke

Bunmi Oke, Chief Executive Officer of Lady Bird Advertising Limited and former President...

MARKETING EDGE honours Chinonyerem Opara as Outstanding Marketing Personality of the Year

Chinonyerem Opara, Head of Category, Home Care, at PZ Cussons Nigeria Plc, has been...