Author: Felicia Nwosu

MARKETING EDGE ONTV hosts Ayodeji Tobun today

Behind every compelling brand story lies a deliberate process of shaping perception,...

Healthcare advertising heads towards $69bn as Pharma growth fuels digital marketing shift

Global healthcare advertising is projected to approach $69 billion by 2033. Importantly,...

ARCON commends Betpikr launch, urges responsible  advertising as brand unveils TV commercial, Radio ad

The Advertising Regulatory Council of Nigeria (ARCON) has commended the launch of...

Betpikr launches in Nigeria, unveils two brand ambassadors

Betpikr, a Nigerian sports betting and entertainment platform developed by Lagos...

Automotive ad  set for $57.2bn milestone as EV rivalry accelerates digital push

The global automotive advertising market is projected to hit $57.2 billion by 2030...

Oti Ukubeyinje closes 3-year Diageo chapter, sets sights on AI-Driven marketing transformation

After three years of strengthening consumer data capabilities across African markets...

WFA CEO Stephan Loerke sets June 2027 exit  after 24 years at the helm

After more than two decades shaping global advertiser collaboration, strengthening...

MARKETING EDGE Names Alhaji Abdul Samad Rabiu EDGE Industrial Leadership Icon of the Year

What does it take for a businessman to earn the kind of recognition that extends...

Coca Cola revives holiday favourite as new flavours, functional drinks set to hit market

As the festive season approaches, Coca Cola is bringing back one of its seasonal...

Stagwell moves to disrupt media market with new global agency

Stagwell has expanded its global media offering with the launch of Stagwell Media. Remarkably,...