Author: Felicia Nwosu

PZ Cussons Nigeria appoints Oghale Elueni as Managing Director, CEO

PZ Cussons Nigeria has appointed Oghale Elueni as its new Managing Director and Chief...

GBFoods strengthens growth agenda with appointment of Adedunmola Ezichi as Category Manager

GBFoods has expanded its leadership bench with the appointment of Adedunmola Ezichi...

Consumers put values first as ethical labels market heads toward $1.9 trillion

Ethical consumption is rapidly moving from a niche preference to a mainstream purchasing...

Global demand for sports drinks soars on back of fitness revolution as market heads toward $214.6bn

The global sports and energy drinks market is on course for substantial growth as...

Proximo Spirits names Samuel Douglas as Country Manager for Nigeria, Ghana

Proximo Spirits has strengthened its leadership structure in West Africa with the...

Fidelity Bank battles Rising interest pressure, still delivers N92.4bn Q1 profit

Fidelity Bank Plc has delivered a mixed but resilient first quarter performance for...

Ojude Oba festival 2026 kicks off today as brands turn culture into Nigeria’s biggest emotional marketing stage

As the ancient town of Ijebu-Ode bursts into life today for the 2026 edition of Ojude...

Broadcasters, creators eye N605.2bn advertising boom as Nigeria pushes digital TV revolution

Nigeria’s broadcasting and creative industries are preparing for what could become...

OOH advertising moves toward smarter measurement as OAAA, Geopath push industry overhaul

The global Out of Home advertising industry is preparing for a major transformation...

AI drives marketing automation market toward $81bn by 2030 – Report

The global marketing automation industry is accelerating rapidly as businesses increasingly...