Aspira Nigeria signs Baci as brand ambassador

By Oluwaseyi Lawal

Aspira Nigeria, a producer of cleaning products, has unveiled a collaboration with Hilda Baci, a Guinness World Record holder. Baci holds the record for the longest cooking marathon accomplished by a woman.

The partnership between Aspira and Baci is regarded as a seamless match, given their shared dedication to excellence and pioneering spirit.

“Hilda Baci is an inspiration to many and a representation of excellence in her craft. Her partnership with Aspira brings together two forces committed to excellence,” said Lynda Aguocha, Aspira’s advertising head.

“We are absolutely delighted to welcome Hilda Baci to the Aspira family,” said Santhosh Kumar Nair, chief marketing officer of the Kano State based manufacturer. “Hilda’s journey from culinary enthusiast to Guinness World Record holder resonates with our brand’s ethos of embracing excellence in every endeavor.”

In her role as a brand ambassador, Baci will work alongside Aspira on a range of projects that highlight the efficacy of Viva Dishwashing Liquid and Detergent, both in the culinary context and in daily use.

This collaboration is also anticipated to serve as an inspiration for individuals to strive for excellence in all aspects of their lives.


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