APCON partners NIMN for capacity building, signs MOU

By Oghale Mafuru

As part of efforts to reposition the Integrated Marketing Communications industry for growth through capacity building, the Advertising Practitioners Council of Nigeria has signed a Memorandum of Understanding, MOU with the National Institute of Marketing of Nigeria, NIMN.

Commenting on the signing of the MOU which took place on 19th January 2021 at the office of the Registrar of the Advertising Practitioners Council of Nigeria, Dr. Lekan Fadolapo, the Registrar revealed that the MOU is precipitated by the need for synergy between the two bodies as it will foster inclusivity as well as growth for the sector.

He said: “The two organisations are looking at capacity building across the marketing space. We felt we should come together to see how we can develop the marketing space in general.”

According to the advertising regulator, the MOU will facilitate cross- qualification, which will make membership easy and attainable.

On his part, the president of the National Institute of Marketing of Nigeria, Idorenyen Enang disclosed that the purpose of the MOU is to connect the two bodies to encourage synergy and develop capacity that will impact the sector positively.

He said: ” The essence is to fuse the development and building of capacity. There is a lot of fragmentation across all our professions. What we have done basically is to come together, and sign a Memorandum of Understanding that will allow members to criss-cross.”

According to the seasoned marketer, membership of both bodies have been made easy with the MOU, adding that as a member of NIMN, one can become a member of APCON after doing some short courses or training.

“Ultimately, we see ourselves as members of the same body even if they are different parts,” he concluded.


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