Amazon partners MTN to challenge Netflix’s dominance of Nigeria’s market

By Joseph Ekeng

There is a fierce race for the Nigerian Video streaming market as the top global players are engaging in a cat-and-mouse race for market share and growth.

With over 200 million people, most of which fall in the working class classification, Nigeria is an attractive prospect for the video streaming business.

Currently, Netflix, which is the undisputable global leader in the segment also dominates the Nigerian market, but Amazon is desperate to close the gap.

The American streaming giant has recently sealed a partnership deal with MTN Nigeria to offer  Prime Video Mobile Edition to MTN’s subscribers in Nigeria.

This partnership will give Amazon direct access to over 75 million subscriber base on the MTN network.

The Prime Video Mobile Edition is a single-device, mobile-only subscription which will give MTN customers access to Prime Video’s full catalogue of 9,000+ movies and 1,500+ TV shows.

MTN makes the package available with an affordable and dedicated data package for streaming and downloading.

MTN says subscribers will enjoy a 30-day free trial with 2.5GB of Video Data, exclusively for the Prime Video app. After the free trial, they can enjoy Prime Video Mobile Edition for N800 per month only, with their airtime.

The telco promises that a few customers in Nigeria would be eligible to sign up for Prime Video and enjoy it for the first three months and thereafter, start subscribing, using their airtime, for just N2,300 per month.

A Prime Video subscription gives access to the vast catalogue across TV, mobile and tablet devices, enabling subscribers to stream and download in high definition, on up to three devices simultaneously.  The service is riding on the 5G Network which the telco launched recently to get service edge

MTN Nigeria’s Chief Digital Officer, A’isha Umar Mumuni said: “We are excited to offer Prime Video subscriptions to millions of Nigerians who will be entertained on their own terms – where and when they want it.

“Video-on-demand has become a major part of our lives and this launch offer is important to make every customer’s journey to their desired content more accessible and affordable.”

“The Prime Video platform boasts many titles, with over 150 Nollywood titles and several Nigerian Originals currently in the pipeline. We are confident this relationship will bring value to both our customers and the Nigerian movie industry,” she added.


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