ADVAN names Hypo Brand of the Year
By Felicia Nwosu
Hypo, the proudly Nigerian toilet cleaner brand, has been named 2021 ADVAN Brand of the Year at the Annual Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence (West Africa).
This year, Hypo had manifold recognitions in various categories. The germ fighter brand shined remarkably as it clinched the most coveted brand of the year category, second position in Indigenous Brand of the Year and third position in both CSR, and the Consumer Promo Brand of the Year categories respectively.
Shedding more light on the criteria for entry, Professor Abigail Ogwezzy-Ndisika, Chairman of the ADVAN Awards Panel of Judges stated that, she and the other members of the Panel were given a clear mandate to evaluate entries based on specified best practice guidelines, adding that the assessment was not based on sentiments, as the judging criteria were clinically adhered to.
She said: “I assure you that the brands, which emerged as winners for this edition, are winners because they documented evidence that highlighted the clear objectives of their marketing communication activities; the processes, strategies and tools deployed in achieving the set objectives; the results of impact evaluation; and presented them to ADVAN.”
Chidera Anele, brand manager, Hypo Toilet Cleaner, while appreciating ADVAN for setting up a notable platform geared towards value addition to the nation’s marketing communication community urged other brands to leverage the platform in building equitable legacy.
“It is such a great feeling attracting such recognition and accolades from consumers in just two years of our presence in the marketing landscape; this clearly shows that hard work pays, and we are hitting the right spot in the heart of consumers,” he stated.
Hypo is a division of Multipro Enterprise Limited (MPEL), set up with the vision to significantly impact the availability of hygiene and sanitation solutions for Nigeria.
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