Tag: Martech

ADMARP President urges martech companies in Nigeria to explore more digital marketing options

By Zion Rufus   President, Association of digital marketing professionals...

Why marketers need to redefine marketing post-covid

By Zion Rufus Looking at the current 'new normal' situation across the world,...

Publicis updates evaluation process for ad tech, data providers

  Publicis Groupe’s media agency arm, Publicis Media is updating its evaluation...

How online reviews are shaping buyer decision-making

Consumers are increasingly using online reviews as their primary source of recommendations...