Adenike Adebola, others to lead 4th Boardroom Webinar Series
Marketing and Innovation Director of Guinness Nigeria, Adenike Adebola and a host of other marketing and communications professionals have made the impressive line of speakers scheduled to address some of the pressing challenges facing the Out-of-Home subsector of Nigeria’s IMC industry at the coming edition of OOH Academy’s Boardroom Webinar Series tagged the ‘Valentine edition.’
Adebola will be joined by the former acting Registrar of APCON, Ijedi Iyoha; Coordinator of The Boardroom Webinar Series, Kingsley Onwukaeme; and Cluster MD, Yetunde Adegbite.
Commenting on the session, Kingsley Onwukaeme noted that the topic for the Valentine edition was deliberately chosen to push the frontiers in responsible marketing in the OOH space.
He pointed: “With the Boadroom Webinar Series, we are always looking to grow outdoor advertising in Nigeria beyond the now. This topic is specially chosen to help practitioners understand the nuances of responsibility that comes with advertising in the OOH space. That is why we have the former APCON Registrar from the regulatory side of the industry, Guinness Nigeria’s Marketing and Innovation Director from the Client division of the industry as well as Adegbite from the agency side to provide deep insights that will be invaluable to every stakeholder in the Outdoor space.”
Themed “Responsible Marketing in OOH Advertising”, the event which is slated to hold 18th February, 2022 will be moderated by Chairman, Projects and Monitoring Committee for the Outdoor Association of Nigeria (OAAN), Felix Ehikhuemen.
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