Campaign unveils 2024 Brand Experience360 speakers

By Amos Oladele

Campaign, a publication of Haymarket Media Group, a London-based privately owned Media Company has unveiled the first set of speakers for the 2024 edition of its Brand Experience360.

According to the organisers, the event “brings together marketers making waves in experiential marketing”; adding that it “is a must-attend event packed with invaluable insights on building your brand message through events, maximising on return, the use of new technology, and how to stand out from the crowd”.

The speakers, as announced by Campaign, include NdubuisiUchea, the CEO & co-founder of Word on the Curb, a research and communications consultancy working with organisations to better engage with audiences often deemed as hard-to-reach; John Beasley, Global Director of Consumer Experience, BAT; Katie Peake, Founder & Creative Director, Backlash, a brand experience agency that specializes in retail and beauty pop-ups and experiential; and Jay Richards, Co-founder, Imagen Insights which has as its mission to bridge the communication gap between brands and the influential Gen Z demographic.

Others are Greg Klingaman, VP, Strategy and Field Operations EMEA for AnyRoad, responsible for leading AnyRoad’sinternational expansion, overseeing EMEA business operations, and helping CPG and alcohol brands optimise their experiential investments;

Soco Nunez De Cela, Brand and Communications Director, Burger King UK; and Karen Swift, Events & Brand Experience Lead at Sky, among others.

The event holds on Thursday 18 April 2024 and, for the first time, would be taking place in central London, at Events @ No 6, London on. This, the organizers disclosed, was in response tothe feedback from previous events thus making the event more accessible.

The organisers states, “In our continuous effort to enhance your experience, we’ve made a significant change this year by moving the event from Brighton to London. This strategic move aims to make it more accessible for attendees from all corners, ensuring that as many industry professionals as possible can join us for this insightful gathering”.

Key themes at the event would include Behind-the-scenes through which there would be sharing and learning from best practices for delivering unique and memorable brand experiences; Trends, from which the future landscape of band experience can be predicted and the changing role of experiential marketing can be looked at; Storytelling, targeted at discovering your audience and taking it on your brand’s journey; Measurement, through which measurement models would be revised and impact-drive metrics would prioritized; and Sustainability, through which practical ways to turn the right intentions to reality would be found.

It is the desire of the Campaign magazine that industry stakeholders would attend the event so as to “Breakthrough to their audience with the latest and greatest creative ideas; Capitalize on the potential of experiential marketing through effective measurement and communication; and Network with leading brands and agencies working on exciting brand activations and experiences”.