ADVAN advances shift in practice

AAAN Trains Journalists, Other Professionals

The Association of the Advertising Agencies of Nigeria during the week, organised a three-day marketing communications training for journalists.

According to a statement from the association, other beneficiaries of the training include advertising agencies, communications outfits and corporate organisations.

The Coordinator of the training, Mr Olakanmi Amoo-Onidundu, noted in the statement that the training, an annual event, was a professional development programme focused on the first tier of industry practitioners to upskill them in craft and business.

The statement quoted Amoo-Onidundu as stating that the goal of the training was to see the advertising and marketing communications profession taking its pride of place among other professional groups, adding that agencies and clients would feel the impact of such training through the quality of jobs delivered by participants.

He said,“Through the training, media, advertising, public relations, sales and marketing associates will gain better understanding and grooming in the rudiments of practice and be helped to proffer better values and enhanced career development.

“This is hands-on, it is beyond what they give you in the higher institutions. Here, the training is delivered by top executives of the profession who I liken to professors in higher institutions. Most of them are people who have put in more than 20 years of professional practice and know their subjects thoroughly well,” the statement quoted Amoo-Onidundu as saying.

According to the statement, the event features contemporary topics which are laced with accounts of practical experiences, such as ethical issues in business, fundamentals of marketing, marketing strategy, research methods, account management principles, copy strategy, reputation building and management, effective presentation, digital advertising and social media marketing and various case studies.