Publicis Groupe tops JP Morgan’s new business rankings after tough 2019, as Insight Redefini expresses growth confidence over transformations
After a tough 12 months for the business financially, Publicis Groupe has surprisingly emerged as the leader of JP Morgan’s annual holding group new business rankings for 2019.
The Starcom, Zenith and BBH owner registered a net increase of £2.23bn in billings for the year, which JP Morgan estimated to represent around $77m in extra revenue.
JP Morgan’s chart is compiled by looking at company claims, media reports and the bank’s own analysis.
Big wins from Disney (which announced plans to split its $3bn media accounts between Publicis and Omincom agencies in October), LVMH and Nivea helped the network hold on to the title for the second year in a row.
However, despite coming top of the new biz league, Publicis has been battling against the tide to keep investors happy.
The firm’s shares fell by as much as 12% in October after it reported a 2.7% revenue decrease for the third quarter and said it would likely be down 2.5% for the year; all despite earlier assurances that organic revenue would be “broadly stable”.
At the time, chief executive Arthur Sadoun blamed ongoing cuts from predominantly US clients on traditional advertising and the “softer than expected” performance of its media agencies for the shock showing.
It’s understood, however, that the leader sees the JP Morgan rankings as a demonstration that the holding network’s ‘Power of One’ model is yielding fruit.
“2020 will be about transforming all of these efforts into organic growth and I know I can count on you,” Arthur Sadoun told staff in an email.
Meanwhile, in a swift reaction to this global feat, Group Chief Executive Officer of Insight Redefini Dr. Ken Onyali Ikpe expressed confidence of the group’s outstanding performance and market leadership in the years ahead, hinging optimism on the recent transformations in the group’s local affiliate in Nigeria.
In a brief interview chat with MARKETING EDGE, Dr. Ken Onyali Ikpe said his group is proud to be a part of this global success, pointing out that the height was attained because of the groups strategic positioning in contemporary brand management business.
Dr. Ken Onyali Ikpe, whose agency is an affiliate of Publicis Groupe Worldwide hinted further that the strategic vision of the group for 2020-2022 is to eliminate any doubt about its leadership in delivering optimum solutions and value for clients business. His words “We are Publicis. What happens at the global level also impacts us as well. Our vision for 2020-2022 is to eliminate any outstanding doubts about our leadership either in Nigeria, Africa or at the global stage” Onyali Ikpe disclosed.
Speaking further, Ikpe revealed that the current positioning and ranking of the group informed the local affiliate’s strategic business re-alignments and transformations, noting that Publicis Nigeria is no longer a mere advertising agency but a complete business solutions hub for clients needs, using all the tools of marketing and advertising.
“we have shifted from being an advertising agency as ours is now a solutions hub, but use advertising tools to deliver fantastic results for our clients” he said.
Publicis Groupe became a major player in the Nigerian Marketing and Advertising landscape following its equity partnership with the communications arm of the TROYKA Group, the first wholly integrated Marketing Communications service provider in West Africa including a total of six agencies: Insight Communications, The Thiinkshop, All Seasons Media, Starcom Media Perspectives, The Quadrant Company and HotSauce.
Founded in 1926, Publicis Groupe is now the 3rd largest communications group in the world. Using a powerful alchemy of creativity and technology to drive business transformation across the entire value chain.
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