WPP has appointed holding company veteran Alex Hesz to the newly created role of President, Strategy and Solutions, where he will also serve as co-lead of the company’s new Strategy Architects Group.

Consequently, with this appointment, WPP reinforces its commitment to deeper strategic integration across its global operations.

Therefore, the newly formed Strategy Architects Group is designed to function as a central strategy hub within the holding company.

So, through this structure, WPP aims to help clients more effectively integrate WPP-provided capabilities into tailored go-to-market solutions strengthening the company’s strategic value proposition.

Shared Leadership Structure

In addition to Hesz, the group is co-led by Ben Kay, who has served as Head of Planning at WPP and now also assumes the title of President, Strategy and Solutions.

Alongside him is Antonis Kocheilas, who holds the role of Global Chief Transformation Officer at Ogilvy.

Together, the leadership team brings a blend of strategic planning, transformation expertise, and operational depth to the new group.

However, all three executives report directly to WPP Chief Operating Officer Devika Bulchandani, underscoring the strategic importance of the initiative within the organisation.

Hesz Brings Extensive Global Strategy Experience

Based in London, Hesz most recently served as Global Chief Strategy Officer at the Interpublic Group, now part of Omnicom.

Prior to that role, he held the position of Executive Vice President and Chief Strategy Officer at Omnicom, where he played a key role in shaping group-level strategic direction.

Earlier in his career, Hesz held senior strategic roles at Adam & Eve/DDB, before being elevated to Global Chief Strategy Officer at DDB Worldwide in 2020.

Across these positions, he built a reputation as a seasoned strategist with deep experience across global agency networks.

Strengthening WPP’s Strategic Ambition

With the creation of the Strategy Architects Group and the appointment of Alex Hesz alongside Ben Kay and Antonis Kocheilas, WPP signals a deliberate move toward greater strategic cohesion client-centric integration, and future-facing transformation.

The initiative positions the holding company to better align its diverse capabilities into unified, market-ready solutions for clients worldwide.