Former NB Plc Marketing Director, Mario Maggi gets emotional during send forth party
Outgone Marketing Director of Nigerian Breweries Mario Maggi struggled to hold back tears last night as he bade farewell to his colleagues and friends during an emotional sendforth party held in his honour on Wednesday 29 August, 2018 at the Eko Hotels, Lagos.
Mr. Maggi, has been transferred on secondment to Amsterdam to take up a higher position and Mr. Emmanuel Oriakhi, a Nigerian has been appointed in his place.
The event which lasted for a couple of hours witnesses an endless outpouring of love and adoration from colleagues, friends and associates of Mr. Maggi. A number of persons took turn to praise for him groundbreaking accomplishments in his three years as Marketing Director. He was commended for helping to deepen NB Plc’s market leadership through his innovation and strategic marketing initiatives.
But it seem like those who felt his impact the most were his colleagues at work. Those who labored with him in the marketing department of NB Plc to grow the brands n NB Plc’s portfolio and retain its position as industry leader. In his speech Maggi acknowledged the efforts of his co-labourers, adding that he could not have achieved much without the support and commitment of those in his tem.
“I want to thank the entire marketing team. It’s very difficult to express what I feel. I hear so many positive comments. I don’t think I have done anything special to be honest. I have given opportunities and I have taken chances. Each marketing team member has to thank themselves because in each occasion you rise to the occasion,” Maggi said.
Maggi has also been applauded for opening doors for global exposure for Nigeria Breweries staff, like never before done. In the last three years of his reign as Marketing Director no less than nine staff have been deployed to foreign station.
Commenting the former Marketing Director said, “The fact that nine people have been sent to Ethiopia, Amsterdam, Caribbean and other places around the world. And in each and every occasion, two or three months before they were due to come back, I started receiving phone calls requesting to keep them for at least another six months is a proof of your talent.
It was the first time for so many talents from Nigerian to be sent out to show what they can do. I didn’t do anything extraordinary, I only opened the door. The fact that you grabbed them really showed what you are capable of. I wish I could have done more. But there will be more opportunity in other market were I will be.”
Under his watch, Nigerian Breweries consistently led new product development activity within the beer categories. And in an attempt to curtail the declining trend in its overall volume share and offset poor performances by mid-priced brands, particularly Gulder, the company repackaged its economy brand Life Continental Lager, now the dominant beer brands in Nigeria.
The event was graced by a host of dignitaries and high profile personalities, including the Ooni of Ife, who sent a representative. Other dignitaries include Ayo Oluwatosin, Group CEO of Rosabel Group, Folake Ani-Mumuney, Oracle CEO Felix, BHM CEO Adekunle Ayeni and a host of others. It was indeed a filled hall, and Maggi felt thrilled by the love was showed.
“There is something special about the people. This is the first time there are so many people looking at me and they are here for me. I come from a very small family. Big birthday parties were made up of five or six people. My farewell party in other places was never more than 10 or 15 people. This for me is amazing. It is something that I never have expected.
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