Meet MARKETING EDGE’s Annual Summit Panelist – Sola Akinsola

Sola Akinsiku, President of the Out-of-Home Advertising Association of Nigeria (OAAN) and Managing Director of Kok Visibility, will be a featured speaker at the 2024 MARKETING EDGE Annual Summit and Brands & Marketing Awards of Excellence, set to take place on Friday, September 27, 2024, at 9:00 AM via Zoom.

This year’s summit, themed “Tech Acceleration: Integrating AI Without Sacrificing Human Creativity,” will explore the delicate balance between leveraging AI-driven technologies and maintaining the irreplaceable value of human ingenuity in marketing. Akinsiku, a trailblazer in the outdoor advertising industry, brings over 20 years of experience in strategic planning, business development and leadership to the panel.

As the head of OAAN, Akinsiku has been instrumental in guiding the industry through innovations that merge technology with traditional advertising methods, making him a critical voice in the ongoing dialogue about AI’s role in marketing. His insights will focus on the challenges and opportunities in this rapidly evolving landscape, offering marketers, advertisers, and industry stakeholders actionable perspectives on AI integration without compromising creative integrity.

Akinsiku, who has led Kok Visibility to become a leading player in outdoor advertising, will speak from 10:55 AM to 11:10 AM. His participation is expected to enrich discussions on the future of outdoor advertising and the regulatory environment, as well as the role of collaboration in fostering innovation.

He is a member of OAAN, the Advertising Regulatory Council of Nigeria (ARCON), and other key professional organizations.

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