Meet MARKETING EDGE’s Top 10 Brand Strategist in Nigeria – Olarenwaju
Temitope Joseph Olanrewaju, Associate Director, Brand Strategy, Dentsu Creative
Temitope Joseph is an award winning brand and marketing communication strategist with over a decade of experience in developing impactful strategies that drive growth and transformation across various industries.
As an Associate Director who leads the Strategy/Planning unit of Dentsu Creative Lagos, Temitope is responsible for shaping the strategic direction of high-profile clients, including Netflix, Fidelity Bank, and American Express.
His extensive career spans traditional advertising, digital marketing, creative content, events, experiential marketing, brand strategy, and business planning.
Temitope’s work is informed by a deep passion for strategy and storytelling, alongside his expertise in digital trends, design, and the art of strategic storytelling, all of which elevate the effectiveness and reach of Dentsu Creative’s client brands.
Before joining Dentsu Creative Nigeria, Temitope served as the Digital Marketing Lead at Seven-Up Bottling Company (SBC). There, he managed digital marketing efforts across SBC’s corporate brand as well as its product portfolio, guiding the company’s digital transformation and executing high-impact campaigns that resonated with consumers.
His career began at Headstart Consulting, where he worked as a Trainee Brand and Business Strategist. In this role, he contributed to brand launch strategies, developed online brand strategies, and directed website content and social media strategies for clients.
His experience expanded with roles at Aviva Digital (a subsidiary of Innovate Digital Group), Damaris Mode Coolture, SwiftThink Limited, Interactive CT, Aqua Agency, Insight Communications Limited, Noah’s Ark Communications, Livespot Group, and Playhouse Communication Ltd.
Throughout his career, Temitope has worked on renowned brands like MTN, Nokia, Heritage Bank, Pepsi, 7Up, Aquafina, 3Crowns, Airtel, Friesland Campina, Mr. Chef Seasoning Cubes, and Sterling Bank.
In each position, he developed and implemented comprehensive strategies that integrated business, brand, content, communication, digital, and channel expertise, delivering a cohesive and engaging brand experience across diverse touchpoints.
A graduate of the University of Ibadan, Temitope holds a B.A. in Philosophy, a background that has enriched his strategic thinking and analytical skills.
Known for his trend-spotting abilities and creative vision, Temitope continues to be a driving force in the marketing and brand strategy landscape, making lasting contributions to the brands he supports and the teams he leads.
RECOMMENDED ARTICLES
Comment
No comments found.