Gerety Awards announces 2023 winners
The winners for the 2023 Gerety Awards have now been announced and published. The awards jury awarded 4 Grand Prix, 27 Gold, 69 Silver, 65 Bronze, with 159 entries remaining on the shortlist.
The campaigns that took home the Grand Prix represented creativity at its best for big world issues like climate change, refugees and immigration, diversity but also humour, a cherished and missed trait in the contemporary industry.
The campaign Night Creatures for Burberry by Riff Raff films got a Silver in the Craft Cut; A Flammable Planet for WWF by NOMINT won Silver and two Bronze also in the Craft Cut. McCann Manchester won Bronze in the Humour Cut with the campaign OOO for Aldi UK. The list of UK winners was completed with campaigns by McCann London, Uncommon Creative Studio, FCB Inferno, Stein IAS, adam&eveDDB and VMLY&R.
Grand Prix were Awarded to The Monkeys, Edelman, McCann and DDB:
Grand Prix for Alternative media in the Innovation Cut: The First Digital Nation for The Government of Tuvalu, by The Monkeys, part of Accenture Song.
Grand Prix for Integrated Campaign in the Experience Cut: See My Skin, Vaseline Healing Jelly for Unilever by Edelman.
Grand Prix for Strategy in the Work For Good Cut: Where To Settle for Mastercard by McCann Warsaw.
Grand Prix for Integrated Campaign in the Humour Cut: Apologize the Rainbow for Skittles by DDB Chicago.
Globally the most Awarded piece of work was THE GLITCH for Alzheimer Forschung Initiative by BBDO Germany, winning three gold, three silver and a bronze.
The second most awarded piece of work was Apologize the Rainbow for Skittles by DDB Chicago winning one grand prix, two gold, and a silver.
Shout for Movistar by VMLY&R Mexico was the third most awarded piece of work picking up one gold, four silvers and a bronze.
The most awarded brand in the world at the 2023 Gerety Awards was McDonald’s. Joan Colletta senior director, global brand marketing McDonald’s had the following to say, “Being recognised by the Gerety awards in this way is especially meaningful given McDonald’s relentless focus on building more relevant connections with our diverse fan base around the world. Congratulations to all the brands recognized this year and we’re proud to be in your company.”
This year’s winners came from 34 different countries, with the USA, France, Germany, Spain, UK and Canada being the most awarded.
The Gerety Awards is the only creative prize to reward advertising campaigns that resonate most with a female audience. With judging sessions held around the world each year Gerety brings together some of the greatest creative leaders to look at work from a powerful perspective.
Named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever”.
The Gerety Awards brings together an all-female jury to select the best in advertising from a powerful perspective, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.
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