Webcoupers expands leadership team for performance-driven solution-
Marketing & Technology Consultancy in Nigeria, Webcoupers LLC has announced a major expansion in its leadership team with the aim of enhancing performance driven solutions in the industry. Webcouper, which is also the 1st Google Premier partner in West Africa, has promoted its former Business Development Manager to Head of New Business & Media.
Peter Ajegbomogun, Cofounder and Chief Digital Officer, Webcoupers LLC stated: “We understand that, this post covid-19 world has posed a lot of trauma on local and international businesses, hence, we are intensifying our commitment to effectiveness across all of service offerings using our proprietary SIP Performance model.
Using our SIP Performance model, we have successfully achieved the business and marketing objectives of more than 50 local and international Large corporations and MSME companies. It is with great ambition, we welcome like-minded people into our leadership team to further intensify our pursuit, watch this space”.
The company announced the appointment of Eyitayo Ajayi and two other senior executive members into the leadership team; Eitayo Ajayi was appointed as Head of New Business & Media; Olumaiye Aladeniji, an award-winning Art Director, as Head of Creatives and Ofureh A. Odigue, a skillful business analyst and marketing strategist with a remarkable track record of successful brands as Head Strategy and Innovation.
As Head of New Business & Media, Eyitayo will oversee the Media planning and placement team, along with the new business team towards growing the business portfolio, lead generation and demand stimulation among challenger brands across various growing sectors in Nigeria.
Ofureh Odigue aka “The Queen of Empathy” is a design thinker at heart, With almost a decade of experience of demonstrating her skills in creating winning brand strategies that influence the performance of sales and overall reputation across the PR & Advertising industry in Nigeria. Prior to joining Webcoupers, she was the Account planning team lead at Leo Burnett Lagos, where she effectively led both the business & communications strategy, account management and operations for her business unit, working on admirable brands like Amstel Malta, Olam, Leadway Assurance, Nivea and Bournvita.
Aladeniji Olumaiye, Popularly called Zeus by some friends in the industry, started his advertising career with the reputable agency – Noah’s Ark, as a senior Art director and rose through the ranks. An alumnus of Miami Ad school where he studied Integrated Campaign and conceptualization. An ardent lover of all things art and a proficient Design thinker. He’s worked on great brands such as Indomie, Three Crowns, Amstel Malta, Nasco, Airtel, Leadway assurance, to mention a few.
These moves are part of the company’s dedication to expand their offerings into business, marketing and digital solutions for businesses while still harnessing their expertise in media and technology.
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