Meet MARKETING EDGE 2023 Summit & Awards’ sponsor – Coca-Cola Nigeria
Coca-Cola Nigeria is sponsoring MARKETING EDGE on its 2023 NATIONAL MARKETING SUMMIT and MARKETING EDGE BRANDS & ADVERTISING EXCELLENCE AWARDS, scheduled to take place on the 15th and 16th of September, 2023.
Coca-Cola, Nigeria’s foremost iconic brand and world’s no.1 carbonated soft drink (CSD), was borne with the vision to refresh the world and make a difference. It partnered with the Nigerian Bottling Company Limited (NBC) to bring this utmost refreshment to the doorstep of every Nigerian since 1953; a partnership that has been rewarding to every party, including Coca-Cola Inc., Nigerian bottling Company and the consuming public. The legendary brand has existed in Nigeria for seventy years. Coca-Cola has been at the forefront of unifying divergent views and positions as it’s driven by the purpose of bridging the divide that exists in the society.
The award-winning and leading carbonated soft drinks producer has demonstrated strong resilience and an adaptive capacity in its years of over 70 decades while growing or maintaining its respective brands as well as maintaining consumers’ confidence and market shares.
Coca-Cola topped the carbonated drink market list in Nigeria in 2017, according to a report released by Euro-Monitor International where it was recognized for occupying the leading position in the segment due to its spread of production plants across the country.
Its long-standing presence and vast distribution network coupled with its one-on-one relationships with its numerous retailers has helped the company to be ahead of competition.
Having refreshed Nigerians for more than 70 years and still counting, Coca-Cola has continued to reiterate its commitment to ‘refreshing the world’ and ‘making a difference through its vision, which has been distilled, especially, into its sustainability initiatives in Nigeria, with investments running into millions of dollars.
Along with its bottling partner, the NBN, the Coca-Cola System provides livelihoods to over Fifteen million Nigerians across its value chain, contributing significantly to sustained economic growth.
It would be recalled that Coca-Cola touched every aspect of its consumers’ life by donating food items to vulnerable families in Lagos amid Covid-19 crisis, to cushion the adverse economic effect of the coronavirus crisis on Nigerians in partnership with WhiteField Foundation, through a programme tagged “CokeCARES”.
In the quest to take action to ensure the environmental well-being of its consumers, through innovative processes that tackle plastic bottle waste pollution for sustainability, the global beverage maker, through the Coca-Cola System in Nigeria, is redefining and remodeling the modification of its products’ bottles for easier waste disposal.
Brand extension being part of the company’s DNA, Coca-Cola has been extending its product across flavours to give consumers a wide range of options to pick from. In a bid to capture the youth segment of the market, Coca-cola Nigeria has been strategic and effective in its digital marketing campaigns on facebook, Google and other social media outlets.
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