IAA unveils 85th anniversary logo
By Oghale Mafuru
International Advertising Association, IAA, the global umbrella body for the marketing and advertising industry has unveiled a new logo as it gears up to celebrate 85 years of advancing brand and marketing excellence in the Industry.
According to the global body, it has lined up a series of activities to mark the auspicious landmark event as it turns 85 this October.
It said:” IAA is turning 85 this year in October but we are ready to start celebrating with the new anniversary logo marking 85 years of IAA serving the marketing communications industry as the global compas. The International Advertising Association is turning 85 years old this October and we’re introducing a NEW Anniversary logo marking 85 years of serving the marketing communications industry as the Global Compass.”
The International Advertising Association is the world’s only globally-focused ‘tripartite’ advertising trade association with membership representing advertisers, agencies and the media.
It was established to promote the critical role and benefits of advertising as a vital force behind all healthy economies and the foundation of diverse, independent media by providing a forum to debate emerging professional marketing communications users and their consequences in the fast changing world environment.
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