MARKETING EDGE on TV hosts Atere this Wednesday
By Oghale Mafuru
Foremost advertising and marketing television programme, MARKETING EDGE on TV, will be hosting the Marketing Director, Mastercard, Yosola Atere this Wednesday on TVC News DStv Channel 418 at 12:30 PM.
The marketing amazon who has honed her skills through decades of experience managing brands across different sectors from finance, telecom and Fintech will be speaking on the industry conversation segment of the program where industry titans and juggernauts critically analyse events, occurrences and activities in the Integrated Marketing Communications IMC industry.
This week, Yosola Atere will be continuing on the conversation she started last week where she harped on how Mastercard as a leading digital payment company is contributing to the growth of e-commerce by facilitating easy transactions and improving user experience.
The iconic practitioner will hint on what the digital payment company is doing to connect and engage with consumers at their passion points and efforts made to meet consumer experience and grow brand awareness as well as brand loyalty.
Yosola Atere is an erudite and highly cerebral marketing professional who has continued to lead in her sphere of influence pivoting organisational growth and market share.
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