Nigerian Marketing Awards holds maiden edition
It was a gathering of seasoned marketing professionals, accomplished experts in the marketing field and industry leaders as the inaugural edition of the Nigerian Marketing Awards debuted. The awards, designed to encourage hard work and innovation in the industry, was held on 11 November, 2022, at the prestigious Eko Hotels & Suites, Victoria Island, Lagos.
The awards witnessed the presence of dignitaries such as Mr. Babajide Olusola Sanwa-Olu, Governor of Lagos State as Special Guest of Honour. The Governor was, however, represented by Goyega Akosile and Segun Fafore, Chief Press Secretary to the Governor and Executive Assistant, New Media and Public Relations to the Governor.
The industry veterans and titans who were eminently present include Dr. Yemisi Shyllon, Chairman of the Awards Advisory Board; Elder Felix Ohiwerei, former Chairman/CEO of Nigerian Breweries Plc; Dr. Biodun Shobanjo, Chairman of Troyka Holdings; Mr. Olusegun Abimbola, former Marketing Director of Unilever; Professor Ogwo E. Ogwo, the Emeritus Professor of Marketing, who was ably represented and Professor Olukunle Iyanda, among many others.
In his address, Anthony Agenmonmen, the convener of the awards, stated that the initiative is a great historic journey to redefine how the hardworking, highly professional marketing people in Nigeria are acknowledged and celebrated.
“Tonight, we celebrate our own, the very hard-working marketing professionals that continue to enliven our marketing environment. We celebrate their creativity, effectiveness and great work. We hope this will drive further motivation in the industry.
“We also celebrate our Doyens of Marketing. Marketing is what it is today because of their pioneering efforts.
“Tonight, we also celebrate some great iconic brands, organizations and individuals,” he said.
Mr. Agenmonmen, a veteran marketer and former Senior Strategy Manager of Nigerian Breweries Plc, noted that the awards ceremony is designed to help hard-working marketing professionals have one day in the year to celebrate themselves and the great work they are doing.
The industry sectoral groups, including the Advertising Regulatory Council of Nigeria (ARCON), National Institute of Marketing of Nigeria (NIMN), Association of Advertising Agencies of Nigeria (AAAN), Experiential Marketers Association of Nigeria (EXMAN) and Out-of-Home Advertisers Association of Nigeria (OAAN) were ably represented.
The awards, which featured 31 categories, including Marketing Company of the Year, Brand of the Year, Campaign of the Year, Best Rebrand of the Year, Brand Innovation of the Year, Excellence in Experiential Marketing, Fintech Company of the Year, Digital Agency of the Year, PR Agency of the Year, Advertising Agency of the Year, Experiential Agency of the Year, Out of Home Agency of the Year, Hotel of the Year, Financial Institution of the Year, Telecom Company of the Year, Best use of social media, Best Alcoholic Brand of the Year, Best Non-Alcoholic Brand of the Year, Best Dairy brand of the Year, Best Public sector marketing of the Year, Best Reputation management of the Year, Best Social Responsibility Campaign, Best Influencer Marketing of the Year, Rising Star of Marketing, Marketing Student of the Year, Marketing Educator of the Year, Brand Manager of the Year, Marketing Journalist of the Year, Inspirational Marketing Leader of the Year, Doyen of Marketing (Special Award) and Iconic brands had the following as winners:
Best Alcoholic Brand of the Year – Goldberg
Best Influencer Marketing of the Year – Close-Up
Best Non-Alcoholic Brand of the Year – Pepsi
Best Public Sector Marketing of the Year – LASG Smart Card Campaign
Best Rebrand of the Year – Sunlight
Best Social Responsibility Campaign of the Year – Omo
Recognition Award – Mrs. Bola Thomas
Recognition Award – Prof Ogwo E. Ogwo
Recognition Award – Prof Olakunle Iyanda
Recognition Award – Felix Ohiwerei
Best Use of Social Media Campaign – Peak milk
Best Innovation of the Year – Desperados
Best Telecom Company of the Year – MTN
Iconic Organization of the Year – Nigerian Breweries Plc
Iconic Organization of the Year – NTA
Iconic Organization of the Year – Unilever Nigeria Plc
Iconic Brand of the year – Star
Iconic Brand of the Year – Omo
Iconic Brand of the Year – Maltina
Iconic Brand of the Year – Gala
Best Marketer of the Year – Raymond Dokpesi
Best Marketer of the Year – Salihu Dembos
Excellence in Experiential Marketing of the Year – Goldberg
Excellence in Experiential Marketing of the Year – Heineken
Experiential Agency of the Year – Oracle Experience
The judging panel, known as the Awards Decision Council, comprised seasoned marketing professionals, accomplished experts in the marketing field and leaders in the industry. The organisers noted that the Council was deliberately infused with some sectoral representation to enhance ownership by the industry.
Members of the Awards Decision Council, excluding the Chairman, Mr. Ekwunife Okoli, who sent in his speech from the United Kingdom, which was read by Mrs. Iquo Ukoh, were also present. They include Mrs. Iquo Ukoh, fnimn, Dr. Ogechi Adeola, fnimn, Mrs. Bunmi Oke, Mrs. Joan Ihekwaba, Mrs. Nkechi Ali-Balogun, Mrs. Nsima Ogedi-Alakwe, fnimn, Mr. Adedayo Adefila, mnimn – NIMN, Mr. Yomi Benson – AAAN, Mrs. Angela Ukara-Makinwa, fnimn – EXMAN, Babs Fagade, fnimn – OAAN and Mrs. Ijedi Iyoha – APCON.
On whether the Nigerian marketing space isn’t saturated with enough awards, the organisers said that compared with global markets, the size of the Nigerian market is not anything close. It was, however, observed that the Nigerian Breweries and Unilever dominated the night of the awards by carting away a large chunk of the trophies, making industry watchers to raise posers as to the national status of the Nigerian Marketing Awards.
Some of the organisations and brands that sponsored and partnered with the Nigerian Marketing Awards include Nigerian Breweries Plc, which headlined the award with the Gulder brand, Stanbic IBTC, MTN, Eko Hotels, New Crystal Communications, First Bank of Nigeria Limited, Seven Up, and Nigerian Television Authority (NTA) among others.
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