Grey names Maness Global CEO
By Zion Rufus
Global communications network Grey has announced Laura Maness as its Global Chief Executive Officer effective September 2022.
In her new capacity, Laura will play a pivotal role in talent attraction and retention through a values-led culture, emphasizing diversity, equity and inclusion while driving sustainable, responsible growth and impact worldwide.
Additionally, she will be tasked with shaping Grey’s global strategy, and building on its international capabilities to bring people together across the network to prioritize employee experience and breakthrough, and high-performance work for clients.
Commenting on her new role, Maness said: “As only the sixth CEO in 105 years, the opportunity to renew, galvanize and grow a legendary and celebrated agency like Grey combined with the unmatched calibre of talent from across the globe is incredibly meaningful. I look forward to building on the strong foundation of Grey’s storytelling prowess and famously effective work by fuelling a culture of creativity, innovation, and continuous impact.”
With over two decades of proven efficiency in advertising, integrated communications, and digital, Maness has served as US Chief Growth Officer for Havas Worldwide North America and Managing Director of Havas Chicago. Before joining Havas, Laura was head of growth for FCB in San Francisco.
Mark Read, CEO of WPP, said: “Laura believes in the power of what we do to make a difference in the world, and has an impressive track record of delivering growth for agencies, their people and their clients. I’m delighted she’s joining AKQA Group as Global CEO of Grey. Grey is known for outstanding creativity that produces outstanding results, and I’m sure that reputation will only grow under Laura’s leadership.”
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