APCON E-Level IMC programme to hold in March

By Felicia Nwosu

Poised to train and develop capacity that will provide huge benefits to practitioners in the marketing communication industry, the Advertising Practitioners Council of Nigeria (APCON) will hold a 2-day training on E-Level IMC Programme to enhance members performance, boost productivity, and improve industry culture.

According to the apex regulatory Council, the programme is designed to introduce participants to the concept and practice of IMC and provide them the compass to navigate the marketing communications landscape.

The 2-day training on E-Level IMC Programme is scheduled to take-off from the 9th of March and ends on 10th March, 2022. Time is 8am – 4PM daily. It will be held at the Ibis Hotels at 23 Toyin Street, Ikeja, Lagos.

The Council urges interested participants to get registered in readiness for the upcoming training.

It would be recalled that in the pursuit of professionalism and strict adherence to ethical practices in the advertising industry, APCON launched a crackdown on charlatans and individuals parading themselves as professionals by introducing a new vetting regime that will take effect from April 1, 2022.

APCON says it is committed to providing every advertising practitioner with a conducive business and professional environment to make sure that the practice and business of advertising in Nigeria are conducted ethically without compromising best practices.

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