McCann Worldgroup launches sustainability department, appoints Kaminski to run it
McCann Worldgroup has launched a sustainability department and elevated one of its UK executive, Jaclyn Kaminski to run it. She is now the Global director of sustainability.
In her new role, Kaminski is tasked with implementing sustainability throughout McCann Worldgroup’s global business strategy, operations and culture. Her remit includes leading the group’s net zero transition, developing an internal sustainability education strategy, global partnership strategy, management of the network’s carbon footprint analysis and client engagement.
The announcement follows a global note to the entire McCann Worldgroup network from Chairman and CEO Bill Kolb, who wrote that sustainability, is one of the agency network’s business imperatives and is critical to the network’s future growth.
Kolb announced that McCann Worldgroup will commit to being a Net Zero emissions company by 2040.
Kolb said: “We are far past the stage where we can talk about being a more responsible corporate citizen when it comes to sustainability we need to take action. And we are. I am excited to announce our new Sustainability Department within McCann Worldgroup. Sustainability across the network is critical to our future growth, for our clients, our communities, our employees and our partners.”
He added that: “The decisions we make now will determine the course of the next 30 years and beyond. Therefore, as a first step, we completed a global carbon footprint analysis. These learning are will inform our first phase of global sustainability commitments and carbon reduction strategies. We have also committed, alongside many of our client partners, to achieve Net Zero. And we are committing to establishing and meeting Science-Based Targets.”
Nannette Lafond-Dufour, President, Global Clients and Business Leadership at McCann Worldgroup, will collaborate with Kaminski in establishing and building out sustainability partnerships with each of McCann Worldgroup’s clients.
Lafond-Dufour said: “We want to exchange knowledge and expertise on achieving sustainability goals with all of our clients, and also ensure that all of the work we do with our client partners meets our mutual sustainability plans.”
The agency plan follows an announcement last month by parent Interpublic that laid out the major steps it is taking on climate change, which include setting a Science Based Target, sourcing 100% renewable electricity by 2030, and committing to reach net-zero carbon across the entire IPG entire network by 2040.
Kaminski brings with her a wealth of expertise, including co-leading the agency’s Global Sustainability Department. She received several sustainability business certificates at the University of Cambridge, U.K, including a post-graduate certificate in Sustainability Leaders.
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