Why we convened IMC Quarterly Virtual Summit – Ajayi
John Ajayi, Managing Director/CEO MARKETING EDGE magazine, has revealed the reasons for convening the IMC Quarterly Virtual Summit. In his welcome address to participants at the Summit, Ajayi, the Chief Convener said that the need to regularly expand the frontiers of marketing and advertising knowledge, and lead conversations on contemporary issues were the driving motives behind the institutionalisation of the Quarterly Summit.
Ajayi, in his opening remarks, stated: “Distinguished Guest Speaker, Mr. Baba Awopetu, our very own delectable Amazon, the Anchor person for today, Mrs. Temitope Jemirigbe, most respected and highly distinguished panelists and faculty board members, our most treasured participants locally and globally, I greet you all. It is indeed my special honour and priviledge to welcome you all to the maiden edition of MARKETING EGDE IMC Virtual Summit with the theme: “Brand Management Imperatives & Challenges in a Post-Recessionary Economy.”
He continued: “MARKETING EDGE, your leading source of news and insights on brand management business and the business of brand management decided to launch this initiative with the sole aim of regularly expanding the frontiers of marketing and advertising knowledge, while leading conversations on contemporary and germane issues in the entire Integrated Marketing Communications ecosystem.
“MARKETING EDGE IMC Quarterly Summit therefore is fallout of our current efforts aimed at positioning our brand very strongly as a truly innovative, creative and digital savvy agenda-setting media platform. It is no doubt a unique offering from our multi-channel stable to the IMC industry in Nigeria with a preponderance of knowledge gap.”
He said further that the Summit was in response to the struggle and challenges that Covid-19 pandemic has imposed on organisations as they had to struggle to achieve minimal success.
His words: “Not only that, we have pathetically and painstakingly watched organisations and corporations involved in the brand management business in Nigeria struggle endlessly in achieving bottom-lines, especially in the challenging micro and macro-economic sectors bedeviled by Covid-19 pandemic, including the resultant crippling of economies across nations and continents.
“While we watch and take lessons from the new market challenges and imperatives that have been occasioned by the new normal, MARKETING EDGE, as a thought leader in its own right, has elected to take the bull by the horns in launching this non-for-profit initiative aimed at rescuing businesses and restoring them to perfect health condition for requisite and relevant market performance notwithstanding the vagaries and vicissitudes of the time.”
He added: “It is sequel to this that we have assembled an array of industry intellectuals, experts and professionals of renowned and reputable creed and pedigree to offer insights on the theme that hunts all advertisers, agencies, media and other service providers in the IMC sector even as they continue to swim and struggle in the red ocean which the dreaded global Covid-19 pandemic has inspired and imposed.”
Already, leaders in the IMC industry in Nigeria and across Africa have started acknowledging and congratulating MARKETING EDGE on the epoch-making event.
Emmanuel Ajufo, President, Outdoor Advertising Association of Nigeria (OAAN) in a message to John Ajayi, the Chief Convener and Managing director, Media Edge, said: “You are indeed a pacesetter. You lead and others follow. It was a good outing for you and the marketing communications community.”
John Indogesit, Fellow, National Institute of Marketing of Nigeria (NIMN), has this to say about the Summit: “Super congratulations to you and the entire MARKETING EDGE team for the successful hosting of Inaugural Virtual Quarterly Summit. I am glad I was part of it and learnt so much.”
The President, Digital Marketing Practitioners, Oti Ukubeyinje commented thus: “Thanks once again for the opportunity to be part of the inaugural Quarterly Virtual Summit. It was a powerful day with a solid list of panelists and speakers. I must commend your social media team for timely and well captured updates.”
Describing the Summit as a resounding success, Preetesh Sweraj, CEO, Loeries Africa and the Middle East said:“We have had an amazing day today and it’s been an amazing impact”. He advised business leaders during the Summit not only to be motivated by the Summit but to be galvanised into action.
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