Tag: New Normal

Influence of digitisation will continue in post-pandemic era – Oti Ukubehinje

By Ibidunni Banjoko For some time now, the world has been in a new stage of transformation...

PR practice: Digitise or die

By Ibidunni Banjoko The rise of technology has changed the communication industry...

Why we convened IMC Quarterly Virtual Summit – Ajayi

John Ajayi, Managing Director/CEO MARKETING EDGE magazine, has revealed the reasons...

Employing marketing communications tools to navigate out of recession

By Ibidunni Banjoko Recessions tend to be a tightening of credit conditions on...

Digital disruption heralds the future of out-of-home advertising

By Felicia Nwosu Technological advancement and digitisation has led to the transformation...

Brands need new set of tools in the new normal

BRAND IN FOCUS The past year has been a prolonged game of catch-up for brands...

Connect Marketing Services holds first digital conference

Nigeria’s foremost experiential marketing agency, Connect Marketing Services, recently...

COVID-19’s silver lining for education in Africa

  By Robert E. Hinson (PhD) & Abena Asomaning Antwi (PhD) This is...

Why brands need to focus on changes in consumer behavior post-pandemic

By Zion Rufus Some consumer trends have been globally accelerated as the Pandemic...

Media practitioners must evolve with the ‘new normal’ – Yinka Adebayo

By Felicia Nwosu It has been a turbulent time for all, including corporates, governments...