Young Lions Live Award calls on young talents to answer a brief

The Young Lions Live Award has called on young talent to answer a brief, in partnership with the UN World Food Programme.

Participants are asked to join LIONS Live from 22-26 June for original thinking, expert perspectives on what’s next, heavyweight debates, masterclasses, and beautifully produced films, crafted by the most creative companies on the planet. All are available to watch for everyone, for free.

A statement from Cannes Lions said: “Ahead of LIONS Live week, we’ve launched the Young Lions Live Award. Our global challenge gives creatives from 18-30 years old the chance to answer a brief from humanitarian organisation, the United Nations World Food Programme. The brief calls on extraordinary young talent for creative ideas to help rebalance the food waste-starvation equation.

“Participants will have until 14 June to enter their work. Entries will be judged by Cannes Lions jurors and winners, announced on 26 June, will receive a complimentary pass to Cannes Lions 2021.”

The statement added: “In extreme moments of crisis, creativity is more important than ever. During a time when a business as usual mentality is a risk and tried and tested methods go out the window, we’re presented with an opportunity to adapt to, but also shape, the world that awaits us. The future is a blank canvas.”


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