X3M @9: A celebration of 9 golden years of consistency in innovation and creativity
By Kasim Bakare
Having bestridden the advertising landscape like a colossus in less than a decade in the creative industry, multiple award-winning creative powerhouse, X3M Ideas, has rolled out its drums to celebrate 9 years of consistency in using innovation and creativity to ignite great brands.
From a humble beginning of a creative hut shop birthed in August 1,2012, the agency has grown in leaps and bounds, leaving no one in doubt about its firm understanding of the business side of the creative business. Unarguably one of the leading and most successful creative agencies in Nigeria, X3M ideas has become a yardstick for a new generation of creative businesses and creative wannabes.
For an agency whose trajectory is laden with a hallmark of consistency in creativity and innovation, X3m ideas has gained local and global recognition within few years of opening shop in the advertising industry. Little wonder, the agency, which started with seven ambitious workers, continues to attract the best local and foreign creative talents. The great team at X3M which currently stands at 120 across three countries has been helping to create some of the most iconic marketing campaigns on the continent.
The agency has created award-winning campaigns for local and global brands across industries such as Oil and Gas, FMCG, Alcoholic and Non-Alcoholic Beverages, Telecommunications, financial services, PayTV amongst many others. Even if you don’t know X3m Ideas, you would most probably remember the iconic campaign by X3M ideas for etisalat – “Now you are talking”.
In recent times, X3M has produced the award-winning campaigns of Nigeria’s first indigenous telco, Glo, Jameson Irish whiskey and that of brands from the stables of The La Casera Company(TLCC) amongst many others..
Commenting on the 9th year anniversary of the agency on his Facebook page, CEO/CCO, X3M Ideas, Steve Babaeko wrote:
“Where did 9 years disappear to? For a small dream that started August, 1, 2012 with a modest team of 7 ambitious men and women. X3m Ideas surely has come a long way. Today we are a strong team of over 120 people across 3 countries and still counting.
He continued:”From Lagos to the world we have built a multinational company with diverse business interests ranging from marketing communication, music, content production, media buying, film, Agritech and mining. I am truly grateful to our team (past and present), our ever supportive clients and teeming supporters”.
A dogged and relentless fighter, Steve still believes there is still much to be accomplished despite the evident success of his team in the last 9 years.
“Ours is still work in progress and we‘ll never stop grinding till we fly that flag of excellence all over the African continent. Happy 9th anniversary to the best team in the world”. He concluded.
Here is wishing the team at X3M ideas a happy anniversary and a more rewarding future. Hurray!
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